The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Roche issues social media rules

Roche released guidelines for company use of social media, saying that "social media's high speed, level of interactivity and global access to any information you publish merits particular consideration to the appropriate uses for these applications."
 

Abbott launches website, widget for psoriasis awareness

Abbott launched a psoriasis educational website and a widget, the latter offering weekly tips and facts delivered to the user's personal desktop.
 

FROM THE MAGAZINE

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

How can mobile improve access?

Millions of patients across the country are set to enter the healthcare system, each with different insurance plans and tolerance for drug co-pays. How are you using mobile technology and social media to improve access?
 

DDR on DTC: Epiduo

What's this summer's big hit for teens? Nope, it's not Twilight: Eclipse or Glee. IMHO, it's Galderma's terrific new campaign for its acne treatment, Epiduo.
 

Sepracor's 'boxing bed' ad hit with untitled letter

A 60-second TV ad for insomnia drug Lunesta, which portrayed a woman fighting for sleep in a bed-turned-boxing ring, drew an untitled letter from regulators.
 

Bayer counters bad birth control info

The company ran a TV ad supporting a new unbranded website, BayerForWomen.com, which offers information on the comparative effectiveness of different birth control methods, risks and benefits and frequently asked questions on the topic.
 

NASCAR's Gordon to lead Sanofi campaign

In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.
 

WPP firms merge to form powerhouse

WPP-owned giants CommonHealth and Ogilvy Healthworld are merging to form a new global powerhouse agency: Ogilvy CommonHealth Worldwide.
 

Intuniv materials get FDA warning

Patient materials for Shire's ADHD drug Intuniv presented unsubstantiated effectiveness and superiority claims and downplayed important risk info, said the FDA's Division of Drug Marketing, Advertising and Communication.
 

Consumer Marketing briefs

Featuring news about Boehringer Ingelheim, HealthSeeker, Pfizer and Advil
 

Special Reports

Direct Marketing Report: The Digitization of Direct

Pharmas may be venturing deeper into the online space to build meaningful one-to-one relationships with customers, but direct marketing experts say a multichannel approach still works best to move the ROI needle and boost compliance. Ben Comer reports on several programs that target the inbox as well as the mailbox
 

DTC Report: Flat is the New Up

After a sharp downturn, consumer ad outlays have stabilized. Advertisers are spending again, but with budgets under pressure, they're seeking deals, and amid thinning pipelines, they're supporting mature blockbusters later in their lifecycles. Matthew Arnold reports on the trends
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

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