PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

Just decide how big a statement you want to make this coming directory year...and where you want your brand to shine for a full 365 days. With one insertion in the PMD you're reaching your most important audience 365 days a year. No random readers. No waste. Just pharma and healthcare decision-makers in the fast line of their industry. Give Suzanne Besse, a call today at 561-237-6122 or e-mail: Suzanne@pmdcentral.com.

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Late deadline extended to Friday, June 6.

There is still time to enter. Don't miss your last chance to submit your best work. The deadline for submissions is June 6. Visit www.mmm-online.com/awards to submit your entry today.

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To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

Webcast

How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
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This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Wyeth to trim 1,200 sales reps

Wyeth notified about 1,200 sales reps that their jobs will be eliminated as part of its previously announced cost-cutting program.
 

Congress probing ads, promotion for anemia drugs

Another day, another congressional investigation of pharma advertising.
 

Heart docs pan Vytorin

Vytorin and Zetia risk being relegated to second- or third-line therapies after taking a drubbing at last weekend's annual meeting of the American College of Cardiology.
 

Docs rate Merck tops for ePromotion

Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharmaceutical marketing data firm Verispan.
 

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In Brief

Product news

Boehringer Ingelheim announced that the European Commission has granted marketing approval for its novel, direct thrombin inhibitor, Pradaxa (dabigatran etexilate) in all 27 EU member states.
 

People News

Boehringer Ingelheim has hired Paul Romness as VP government affairs and public policy.
 

Company news

GlaxoSmithKline announced the recipients of the GlaxoSmithKline 11th Annual IMPACT Awards.
 

Latest Features

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

Navigating Restricted Waters

What's the difference between regulations, codes, guidelines and rules? Linda Klein defines the terminology, and examines the regulatory challenges facing the industry in the next year, their impact on healthcare communications and helps companies steer clear of the confusion
 

Rule of the Tool

To the person who only has a screwdriver, every task looks like it can be completed using that screwdriver, even when it's clearly the wrong tool. Ross Thomson applies this logic to pharma creative
 

Heavyweights Fall Hard

With advertising expenditures continuing on a steady decline, there is no end to the suffering of medical/surgical journals—especially the biggest players. PERQ/HCI's Eugene M. May reports on the top advertisers,products and categories in 2007
 

Headliner: Genentech's Len Kanavy

Genentech VP, commercial operations, Len Kanavy was surprised, humbled and honored to receive this year's honorable mentor award from Healthcare Businesswomen's Association.
 




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