The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Arnold Palmer fronts Centocor, Us TOO prostate cancer website

Golf legend and prostate cancer survivor Arnold Palmer is the celebrity face of a new educational website and program developed by Centocor Ortho Biotech and Us TOO, a nonprofit prostate cancer support organization.
 

Avandia warning signs seen online as early as '04

A new report says patients began discussing the risks of GlaxoSmithKline diabetes drug Avandia in online forums and blogs well before a meta-analysis linked it to higher heart-attack risk.
 

Pharma's share of US online adspend stuck at 4%, says study

Drug industry advertising spend is set to make up just 4% of all US online ad spend through 2014 as regulatory uncertainty hinders investment, an eMarketer forecast says.
 

FROM THE MAGAZINE

DDR on DTC: EpiPen

Dey Pharmaceuticals has delivered a terrific integrated DTC campaign for its EpiPen product. By using disease-state or "unbranded" advertising on television, on the web and in magazines, the campaign is integrated across media channels as well as in terms of distinct messaging.
 

Merck launches asthma site for Spanish-speakers

Merck teamed up with the Asthma and Allergy Foundation of America (AAFA), and former Miss Universe Dayanara Torres, for an asthma education website targeting Spanish-speakers.
 

FDA: Luvox CR brochure missing info

The FDA demanded that Jazz Pharmaceuticals halt dissemination of a patient brochure for Luvox CR and run corrective messages to counter inflated benefit claims and omission of risk information.
 

Novartis exploits J&J recall with giveaway

Seeking on rival Johnson & Johnson's woes with a giveaway of its new Triaminic OTC children's acetaminophen, Novartis said it would distribute 250,000 bottles of free Triaminic Fever Reducer Pain Reliever, which will compete with children's Tylenol, between August 2nd and August 8th as part of the launch of the line extension.
 

Facebook Share widget earns letter

A Facebook Share widget found on Novartis' Tasigna (nilotinib) website provoked a DDMAC untitled letter, the fourth DDMAC communiqué Novartis has received this year.
 

Consumer marketers more confident: survey

The economy might be retrenching and consumers souring, but consumer marketers are feeling more confident, according to a survey by Cegedim Dendrite which found that four in 10 expect DTC spend to increase in 2010.
 

Antidote: Lipitor

As a fan, prescriber, and consumer of Pfizer's blockbuster cholesterol-lowering statin drug Lipitor, I've long joked that in addition to increasing exercise and improving diet, patients with a high cholesterol should consider eating their hot fudge sundaes with a dose of Lipitor on top.
 

WEGO throws Ning users a lifeline with sponsorship

WEGO Health is sponsoring all health networks at social networking platform Ning.com, enabling a million Ning network users to go on posting free of charge as the company phases out its free networks.
 

Pharma's share of US online adspend stuck at 4%, says study

Drug industry advertising spend is set to make up just 4% of all US online ad spend through 2014 as regulatory uncertainty hinders investment, an eMarketer forecast says.
 

Consumer Marketing briefs

Featuring news about the American Cancer Society Cancer Action Network, Takeda, GlaxoSmithKline, the Amgen Foundation and Ashoka's Changemakers
 

Special Reports

Direct Marketing Report: The Digitization of Direct

Pharmas may be venturing deeper into the online space to build meaningful one-to-one relationships with customers, but direct marketing experts say a multichannel approach still works best to move the ROI needle and boost compliance. Ben Comer reports on several programs that target the inbox as well as the mailbox
 

DTC Report: Flat is the New Up

After a sharp downturn, consumer ad outlays have stabilized. Advertisers are spending again, but with budgets under pressure, they're seeking deals, and amid thinning pipelines, they're supporting mature blockbusters later in their lifecycles. Matthew Arnold reports on the trends
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

WHITE PAPERS

FEATURED MM&M AWARDS SPONSOR OF THE WEEK




Anderson DDB Health & Lifestyle, is a leading Health & Lifestyle Agency in North America, with offices in Toronto, New York, San Francisco and Montréal. Anderson DDB has almost 40 years of experience providing compelling and successful global and domestic communications for leading health and consumer based companies. We are a fully integrated DDB Agency with a holistic approach, embracing the broad spectrum of platforms from traditional to digital, and from Rx, OTC, DTC and consumer communications. To learn more, visit our website at www.andersonddb.com.

MM&M on TWITTER




Follow all the latest industry news and views, along with MM&M Awards updates, on Twitter:
twitter.com/MMMnews
twitter.com/MMMawards

FROM OUR SPONSORS


Best Practices for eDetailing: Self-Guided Interactive Video As physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. This best practices guide covers the latest techniques to create better learning experiences, improve information retention, create content that fuels data collection opportunities, and provide superior post-campaign analytics. Improve engagement and start delivering measurable results...download the guide now!


According to Nielsen, the #1 professional activity physicians do online is research drug information. #2 is reading medical journals. e-Healthcare Solutions represents the professional pages of Drugs.com plus JAMA, AFP, Annals, and numerous other specialty journals. Let us put your brand in front of doctors on the Internet.

SALARY SURVEY



 It's YOUR program, so YOU pick the color. Click here now to vote.



Advertise
For details on how to advertise in MM&M Consumer Monthly, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M Consumer Monthly click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2012 Haymarket Media Inc.