Webcast

How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
Click here to register for FREE

This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

Sponsored by Everyday Health.

PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

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MM&M Agency A-to-Z Survey 2011

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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Schering-Plough cuts 10% amidst Vytorin woes

Days after cardiologists gave the company's key cholesterol products a pounding, Schering-Plough announced a sweeping cost-cutting plan designed to save $1.5 billion by 2012 through a 10% reduction in headcount starting with senior management and sales and marketing.
 

Prevacid patent upheld

A federal judge has upheld a Takeda Pharmaceutical and Abbott Laboratories patent for the drugmakers' jointly marketed heartburn drug Prevacid.
 

Watchdogs want FDA number in DTC ads

Arguing that most Americans don't know about the FDA's adverse events reporting program, Consumers Union said DTC ads should include a toll-free number that patients can use to report side effects to the FDA.
 

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NEW! Guide to Better Outcomes Measurement in CME

With new guidelines for evaluation and improvement criteria released by the ACCME, reaching and meeting new levels of compliance through outcomes measurement is more critical than ever. Learn how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge.

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In Brief

People News

Medicis announced that Mark Prygocki has been promoted to EVP, COO.
 

Company news

Medical device company Uroplasty announced plans to double its US sales force by the end of its fiscal 2009, which began April 1, 2008.
 

Latest Features

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

Navigating Restricted Waters

What's the difference between regulations, codes, guidelines and rules? Linda Klein defines the terminology, and examines the regulatory challenges facing the industry in the next year, their impact on healthcare communications and helps companies steer clear of the confusion
 

Rule of the Tool

To the person who only has a screwdriver, every task looks like it can be completed using that screwdriver, even when it's clearly the wrong tool. Ross Thomson applies this logic to pharma creative
 

Heavyweights Fall Hard

With advertising expenditures continuing on a steady decline, there is no end to the suffering of medical/surgical journals—especially the biggest players. PERQ/HCI's Eugene M. May reports on the top advertisers,products and categories in 2007
 

Headliner: Genentech's Len Kanavy

Genentech VP, commercial operations, Len Kanavy was surprised, humbled and honored to receive this year's honorable mentor award from Healthcare Businesswomen's Association.
 



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