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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

McCann taps Cahill to lead global healthcare

McCann Worldgroup named EMEA/Asia-Pacific healthcare head John Cahill to lead its global healthcare practice. Cahill replaces a leadership group and reports to McCann Worldgroup poobah Nick Brien.
 

Mia Hamm fronts GSK vaccine awareness effort

GlaxoSmithKline tapped soccer phenom Mia Hamm for a new vaccine awareness campaign promoting vaccines as an integral part of adult health. Hamm fronted a MedImmune/AstraZeneca flu vaccine awareness campaign last summer.
 

GfK names new global head; US CEO shifting to consultant role

Richard Vanderveer, one of the industry's most well-recognized leaders, is leaving his post as US CEO of GfK, and Stephen Hearn has been named to the new position of global head, Hearn told clients in a letter announcing the marketing-research giant's move toward a single global organization and brand.
 

Pfizer clinical director calls for better understanding of e-patients

A senior Pfizer R&D executive is calling for clinical trials to make better use of the phenomenon of the "empowered e-patient" - but admits that highly interactive e-patients can pose challenges to the data collection process.
 

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In Brief

Company news: Janssen, Zeno Group

Janssen is reassuming ex-US marketing rights for its Caeylx/Doxil cancer treatment.
 

LATEST FEATURES

Career & Salary Survey: Rain Check

Following last year's unprecedented decreases, average salaries have bounced back to 2008 levels. Is the storm finally passing? James Chase reports on the key findings of the Career & Salary Survey 2010
 

Retention: What's in it for Me?

Employees may be an agency's number-one asset, but priorities can change when profits are at stake. As Tanya Lewis finds, smart agencies are not scaling back their employee programs. Instead, they are making associates feel well cared for as they make the investments needed to reclaim momentum
 

Career Tracks

Every job is a journey, and pharma marketing is no exception. Here are eight who are chugging along to fulfilling careers, both professionally and personally
 

MM&M Awards 2010 Finalists: Final Cut

Back in July, an esteemed panel of 41 expert healthcare executives, spanning the fields of marketing, communications and media, came together to review and score several hundred submissions to the MM&M Awards 2010. The result of their efforts is the shortlist of finalists from which the overall winners will be announced and recognized in New York on October 12
 

Headliner: MS&L's Mike Huckman

Mike Huckman spent 27 years in television--the last eight of them covering the pharma beat for CNBC--before joining healthcare PR powerhouse MS&L as SVP, director of media strategy last month.
 

2010/11 PMD




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