Top Stories

Quick and dirty polls need vetting, big research firms say

August 17, 2007

Online polls are increasingly playing foil to traditional marketing research.
 

Amgen seeks to ease investor concerns as staff cuts loom

August 21, 2007

With reimbursement limits the latest threat to its anemia franchise, Amgen moved to shore up investor confidence yesterday.
 

New approval for drug gives Novartis excuse to up promotion

August 20, 2007

The newest indication for Reclast -- postmenopausal osteoporosis -- ups its market potential considerably, analysts said.
 

Detailing spend far outweighs DTC: Study

August 16, 2007

Just call it the Energizer Bunny. Despite drawing fire from consumer groups, legislators and other concerned critics wanting to curb it, direct-to-consumer pharmaceutical advertising keeps on going.
 

In Other News

Warfarin label change advises on genetic factors

August 16, 2007

FDA rang in the era of personalized medicine with a labeling change on blood thinner warfarin cautioning that patients with either of two genetic variations might respond differently to the drug, which is sold by BMS under the Coumadin brand.
 

Timing of FDA notice on diabetes meds leads to confusion

August 15, 2007

Yesterdays FDA notice of black-box warnings for GlaxoSmithKlines Avandia, and drugs like it, for congestive heart failure came as a surprise to many.
 

Avoiding the DDMAC letter: Advice from a Pfizer counselor

August 15, 2007

As the FDA keeps up the pressure on marketers for making unsubstantiated claims in their professional promotions, a Pfizer legal expert says companies may be able to avoid such notices by supporting all advertising claims with substantial evidence.
 

Have you checked the list of finalists for the MM&M Awards 2007?

August 07, 2007

The results are in and the cut has been made. Here is the list of finalists for the MMM Awards 2007.
 

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In Other News

Medical Advertising Hall of Fame seeks nominations

August 07, 2007

The Medical Advertising Hall of Fame (MAHF) is seeking nominations for its 2008 class as it looks to a newer generation of industry contributors as potential honorees.
 

Conference to explore online health communities

August 21, 2007

The Health 2.0: User-Generated Healthcare Conference at the Hilton San Francisco on Sept. 20 will examine how online social networks are redefining relationships within communities by using Web 2.0 tools such as blogs, wikis, podcasts, user-generated video and specialized search.
 

Product news

August 21, 2007

Indevus Pharmaceuticals has received an approvable letter from the FDA for Valstar, a sterile solution of valrubicin for intravesical instillation.
 

People news

August 21, 2007

AbelsonTaylor has hired Steven Gregg, PhD, as an account director.
 

Account wins

August 21, 2007

Centron has announced the following new agency of record assignments.
 



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