PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

Just decide how big a statement you want to make this coming directory year...and where you want your brand to shine for a full 365 days. With one insertion in the PMD you're reaching your most important audience 365 days a year. No random readers. No waste. Just pharma and healthcare decision-makers in the fast line of their industry. Give Suzanne Besse, a call today at 561-237-6122 or e-mail: Suzanne@pmdcentral.com.

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How to Engage Online Consumers in Daily Health Management
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This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

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Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Novartis names new US pharma chief

Novartis confirmed in published reports today that it has appointed Ludwig Hantson to head its US pharmaceuticals business.
 

Takeda to buy Millennium for $8.8 billion

Takeda Pharmaceutical of Japan has announced plans to purchase US biotech firm Millennium Pharmaceuticals in a deal valued at nearly $9 billion.
 

Crestor to benefit as ENHANCE smoke clears: survey

Expect AstraZeneca's Crestor to emerge as the big winner in the aftermath of Merck/Schering Plough's Vytorin debacle, primary care physicians (PCPs) said.
 

Consumer marketing shifting toward more targeted channels, says survey

DTC spending is slowing, and consumer drug marketers project a shift in spending toward events, rebates/coupons and product placement this year.
 

Appeals court favors pre-emption defense in antidepressants case

An appellate court has upheld a decision protecting pharmaceutical companies from a product liability lawsuit over warning labels.
 

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In Brief

Feds probe ISTA promotions

ISTA Pharmaceuticals issued a statement reporting a subpoena received from the US Attorney's Office in Buffalo.
 

People news

The Hal Lewis Group has promoted Nadya Karastoyanova from account coordinator to assistant account executive.
 

Company news

Schering-Plough ended its partnership with Novacea after its prostate cancer compound Asentar failed in clinical trials.
 

Latest Features

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

Navigating Restricted Waters

What's the difference between regulations, codes, guidelines and rules? Linda Klein defines the terminology, and examines the regulatory challenges facing the industry in the next year, their impact on healthcare communications and helps companies steer clear of the confusion
 

Rule of the Tool

To the person who only has a screwdriver, every task looks like it can be completed using that screwdriver, even when it's clearly the wrong tool. Ross Thomson applies this logic to pharma creative
 

Heavyweights Fall Hard

With advertising expenditures continuing on a steady decline, there is no end to the suffering of medical/surgical journals—especially the biggest players. PERQ/HCI's Eugene M. May reports on the top advertisers,products and categories in 2007
 

Headliner: Genentech's Len Kanavy

Genentech VP, commercial operations, Len Kanavy was surprised, humbled and honored to receive this year's honorable mentor award from Healthcare Businesswomen's Association.
 




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