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Latest News

Amid election rancor, pols unite to push prostate test

In an ugly election year, one medical society has managed to forge bipartisan unity around legislation promoting screening for prostate cancer.
 

DDMAC slaps Alcon convention graphic

A convention graphic for Alcon's Travatan Z, an ophthalmic drop, broadened the product's indication and made unsubstantiated superiority claims, according to a Division of Drug Marketing, Advertising and Communications (DDMAC) Untitled Letter.
 

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In Brief

People news: Lighthouse Learning

Lighthouse Learning, which develops and sells CME curricula without taking commercial support, hired Sherri Foster as CME director.
 

LATEST FEATURES

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

MM&M Therapeutic Focus: Oncology

Targeted cancer therapies and chemotherapeutic products are a $20 billion category. Expanding indications for marketed products and a bulging pipeline should keep this segment growing for the foreseeable future, analysts say.
 

Leadership Exchange: How Do You Measure Patient Programs?

Industry experts discuss definitions of success in patient education—and ways to measure its value. James Chase takes the chair
 

Professional Ad Report: On the Up

Something good's going on. Professional journal advertising has rebounded in spectacular fashion in the first-half 2010. James Chase reports on the biggest advertisers and most advertised brands
 

Headliner: Grassley's Ghostwriter Exits Hill

When Paul Thacker announced in July that he was leaving the Senate Finance Committee, you could practically hear drug company lobbyists whooping for joy.
 

2010/11 PMD




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