PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

Just decide how big a statement you want to make this coming directory year...and where you want your brand to shine for a full 365 days. With one insertion in the PMD you're reaching your most important audience 365 days a year. No random readers. No waste. Just pharma and healthcare decision-makers in the fast line of their industry. Give Suzanne Besse, a call today at 561-237-6122 or e-mail: Suzanne@pmdcentral.com.

Webcast

The Next Generation of Patient Adherence and Persistence Programs
Date/time: Available on demand

Click here to view on demand

Improving patient adherence and persistence is the holy grail to pharmaceutical marketers. And while companies continue to pump resources into researching and analyzing why patients stop taking medicines, few programs have been able to move the needle. In this special live web cast event, experts in pharmaceutical marketing, behavioral science and CRM collaborate in an attempt to crack the patient adherence code.

Sponsored by Cegedim Dendrite

The next generation of patient adherence

Webcast

How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
Click here to register for FREE

This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.

Sponsored by Everyday Health.

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ENTER THE MM&M AWARDS 2008

Late deadline extended to Friday, June 6.

There is still time to enter. Don't miss your last chance to submit your best work. The deadline for submissions is June 6. Visit www.mmm-online.com/awards to submit your entry today.

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Global prescription sales up 6.4%: IMS Health

Global sales topped $712 billion in 2007, as Asian and Latin American markets continued to expand.
 

PDI signs four-year deal with Novartis

Contract sales firm PDI signed a four-year agreement with Novartis to deploy a field force promoting Elidel, a second-line eczema treatment for patients older than 2 years, according to Kim Golodetz, a spokesperson for PDI.
 

AstraZeneca settles with Ranbaxy to stave off generic Nexium launch

AstraZeneca settled a patent dispute with Ranbaxy, which had threatened an "at risk" early generic launch against AstraZeneca's $5.5 billion drug Nexium.
 

Insurer drug reclassification leads to price spike for patients

Health insurers are shifting expensive drugs into "tier 4" classification, resulting in a price spike for some patients, according to a New York Times report.
 

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In Brief

Product news

Abbott announced the availability of its FreeStyle Freedom Lite Blood Glucose Monitoring System.
 

People news

Williams-Labadie, part of the Publicis Communications Group network, announced the appointment of Carly Gill to account service manager for Astellas' Adenoscan account.
 

Account wins

Stonefly Communications Group, an inVentiv Health company, won a five-year agency of record assignment from drug development and manufacturing services firm Patheon.
 

Company news

Pfizer has entered a multi-year agreement with information solutions firm Ingenuity Systems.
 

Latest Features

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

Navigating Restricted Waters

What's the difference between regulations, codes, guidelines and rules? Linda Klein defines the terminology, and examines the regulatory challenges facing the industry in the next year, their impact on healthcare communications and helps companies steer clear of the confusion
 

Rule of the Tool

To the person who only has a screwdriver, every task looks like it can be completed using that screwdriver, even when it's clearly the wrong tool. Ross Thomson applies this logic to pharma creative
 

Heavyweights Fall Hard

With advertising expenditures continuing on a steady decline, there is no end to the suffering of medical/surgical journals—especially the biggest players. PERQ/HCI's Eugene M. May reports on the top advertisers,products and categories in 2007
 

Headliner: Genentech's Len Kanavy

Genentech VP, commercial operations, Len Kanavy was surprised, humbled and honored to receive this year's honorable mentor award from Healthcare Businesswomen's Association.
 




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