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Latest News

DDMAC pokes Allergan on eye drop direct mail

Allergan has a superiority complex when it comes to marketing its ophthalmic drops, as evidenced by a second DDMAC Untitled Letter posted online yesterday.
 

Pfizer CEO Jeff Kindler steps down, biopharma head Ian Read steps up

Pfizer announced on Sunday that CEO Jeff Kindler has retired from the company, and that Ian Read, Pfizer's head of biopharmaceutical operations, will step into the role as president, CEO and director.
 

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In Brief

Company news: Abbott Laboratories

The Senate Finance Committee released an eyebrow-raising report detailing contacts between Abbott Laboratories and a Baltimore cardiologist who was a top user of the company's stents.
 

LATEST FEATURES

Outlook 2011: Eye of the Storm

With a wave of mega-blockbusters set to expire in 2011 and with managed care increasingly in the driver's seat, pharmas will get another bite at the healthcare reform apple and refocus sales efforts on access, reports Matthew Arnold
 

Outlook 2011: The Uptake Curve

Launching a new pharmaceutical or biologic next year? Expect smaller sales than in years past and a gauntlet of more sophisticated payers, physicians and patients. The volatility around a successful launch is higher than ever, says Mike Luby, who offers a dose of reality based on six years of launch data
 

Pipeline 2011: Launch Prospects

MM&M's Pipeline 2011 offers a short list of the so-called locks and long-shots to reach market over the next months and years. You'll find details on 14 specific late-stage candidates, selected based on their potential for approval or impact, along with nearly 200 other therapeutics
 

Headliner: Boehringer Ingelheim's Wa'el Hashad

In October, Boehringer Ingelheim (BI) won FDA approval for Pradaxa, a blood thinner that reduces stroke risk in patients with non-valvular atrial fibrillation. As the first alternative to warfarin, which launched in the 1950s, it's got blockbuster potential.
 

2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
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