PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

Just decide how big a statement you want to make this coming directory year...and where you want your brand to shine for a full 365 days. With one insertion in the PMD you're reaching your most important audience 365 days a year. No random readers. No waste. Just pharma and healthcare decision-makers in the fast line of their industry. Give Suzanne Besse, a call today at 561-237-6122 or e-mail: Suzanne@pmdcentral.com.

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2008/09 Pharmaceutical Marketers Directory

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Late deadline extended to Friday, June 6.

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Lilly's Lechleiter eliminates manufacturing posts

Eli Lilly today announced plans to cut 500 manufacturing jobs at sites near the company's Indianapolis headquarters.
 

Study: psych drug ads made unsubstantiated claims

Drug companies either would not or could not provide sources to substantiate half of claims made in journal ads for psychiatric drugs and devices, according to a study published in The Journal of Nervous and Mental Disease.
 

JAMA lambastes Vioxx publishing practices

The Journal of the American Medical Association called into question published clinical data and authorship surrounding Merck's Vioxx (rofecoxib) in a scathing editorial.
 

Laverty joins Eisai

Eisai has named longtime pharma communicator Robert Laverty to the newly created position of VP of US communications.
 

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In Brief

Product news

The FDA has approved Alcon's Patanase (olopatadine hydrochloride) nasal spray for the relief of the symptoms of seasonal allergic rhinitis in patients 12 years of age and older.
 

People news

Inventiv Health's Selva Group has promoted Munia Mukherjee, PhD, to senior medical writer.
 

Latest Features

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

Navigating Restricted Waters

What's the difference between regulations, codes, guidelines and rules? Linda Klein defines the terminology, and examines the regulatory challenges facing the industry in the next year, their impact on healthcare communications and helps companies steer clear of the confusion
 

Rule of the Tool

To the person who only has a screwdriver, every task looks like it can be completed using that screwdriver, even when it's clearly the wrong tool. Ross Thomson applies this logic to pharma creative
 

Heavyweights Fall Hard

With advertising expenditures continuing on a steady decline, there is no end to the suffering of medical/surgical journals—especially the biggest players. PERQ/HCI's Eugene M. May reports on the top advertisers,products and categories in 2007
 

Headliner: Genentech's Len Kanavy

Genentech VP, commercial operations, Len Kanavy was surprised, humbled and honored to receive this year's honorable mentor award from Healthcare Businesswomen's Association.
 




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