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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

WPP's ghg, VML launch digital and mobile agency

Two WPP shops - Grey Healthcare Group (ghg) and digital specialty VML - are collaborating on an answer to Publicis' digi-behemoth Digitas.
 

Patient advocacy influential in drug development, says panel

Patient advocacy groups are an increasingly valuable resource for pharma manufacturers and FDA throughout the drug development process, since they provide, among other things, a crucial perspective, according to a New York Pharma Forum panel last week.
 

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In Brief

People news: D. Medical Industries

Medical device firm D. Medical Industries has hired Zoe Myers as chief commercial officer, effective February 1, 2011, to lead global commercial strategy and US operations.
 

LATEST FEATURES

Outlook 2011: Eye of the Storm

With a wave of mega-blockbusters set to expire in 2011 and with managed care increasingly in the driver's seat, pharmas will get another bite at the healthcare reform apple and refocus sales efforts on access, reports Matthew Arnold
 

Outlook 2011: The Uptake Curve

Launching a new pharmaceutical or biologic next year? Expect smaller sales than in years past and a gauntlet of more sophisticated payers, physicians and patients. The volatility around a successful launch is higher than ever, says Mike Luby, who offers a dose of reality based on six years of launch data
 

Pipeline 2011: Launch Prospects

MM&M's Pipeline 2011 offers a short list of the so-called locks and long-shots to reach market over the next months and years. You'll find details on 14 specific late-stage candidates, selected based on their potential for approval or impact, along with nearly 200 other therapeutics
 

Headliner: Boehringer Ingelheim's Wa'el Hashad

In October, Boehringer Ingelheim (BI) won FDA approval for Pradaxa, a blood thinner that reduces stroke risk in patients with non-valvular atrial fibrillation. As the first alternative to warfarin, which launched in the 1950s, it's got blockbuster potential.
 

2010/11 PMD




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