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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

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Latest News

GSK shortlists 20 in US Rx advertising review

A sprawling review of GlaxoSmithKline's advertising business on US pharmaceutical brands is down to a shortlist of 20 agency networks.
 

Renewed focus on Alzheimer's could help new drugs to market

The House's passage of the National Alzheimer's Project Act yesterday - should it be signed into law by President Obama - could help expedite the approval process for new drugs targeting the disease, sources say.
 

Info-starved patients want more from docs, survey says

Doctors aren't doing enough to educate patients about disease management, leaving patients to fend for themselves, according to a MedTera study conducted in September.
 

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In Brief

People news: Johnson & Johnson

Johnson & Johnson named devices and diagnostics worldwide chair Alex Gorsky and pharmaceuticals chair Sheri McCoy vice chairmen of the Executive Committee.
 

LATEST FEATURES

Outlook 2011: Eye of the Storm

With a wave of mega-blockbusters set to expire in 2011 and with managed care increasingly in the driver's seat, pharmas will get another bite at the healthcare reform apple and refocus sales efforts on access, reports Matthew Arnold
 

Outlook 2011: The Uptake Curve

Launching a new pharmaceutical or biologic next year? Expect smaller sales than in years past and a gauntlet of more sophisticated payers, physicians and patients. The volatility around a successful launch is higher than ever, says Mike Luby, who offers a dose of reality based on six years of launch data
 

Pipeline 2011: Launch Prospects

MM&M's Pipeline 2011 offers a short list of the so-called locks and long-shots to reach market over the next months and years. You'll find details on 14 specific late-stage candidates, selected based on their potential for approval or impact, along with nearly 200 other therapeutics
 

Headliner: Boehringer Ingelheim's Wa'el Hashad

In October, Boehringer Ingelheim (BI) won FDA approval for Pradaxa, a blood thinner that reduces stroke risk in patients with non-valvular atrial fibrillation. As the first alternative to warfarin, which launched in the 1950s, it's got blockbuster potential.
 

2010/11 PMD




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