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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

CME providers must correct violative info, council says

The non-profit group that regulates CME said providers must issue corrected information if an activity is found noncompliant.
 

Red Cross targets youth with social media effort

A holiday digital campaign dubbed "Why the heck should I give to the Red Cross?" is playing off of an Internet meme to raise awareness of the charity among younger people.
 

ICC lands GSK cold sore retail brand

Interpublic Group's ICC will handle professional advertising for GlaxoSmithKline over-the-counter cold sore cream Abreva after winning the account this month.
 

Patient Channel, AHA launch heart disease awareness effort

The Patient Channel and the American Heart Association launched a yearlong in-hospital TV awareness campaign around cardiovascular disease.
 

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In Brief

People news: Cephalon and PhRMA

Cephalon named J. Kevin Buchi CEO and a member of the company's board of directors.
 

LATEST FEATURES

Outlook 2011: Eye of the Storm

With a wave of mega-blockbusters set to expire in 2011 and with managed care increasingly in the driver's seat, pharmas will get another bite at the healthcare reform apple and refocus sales efforts on access, reports Matthew Arnold
 

Outlook 2011: The Uptake Curve

Launching a new pharmaceutical or biologic next year? Expect smaller sales than in years past and a gauntlet of more sophisticated payers, physicians and patients. The volatility around a successful launch is higher than ever, says Mike Luby, who offers a dose of reality based on six years of launch data
 

Pipeline 2011: Launch Prospects

MM&M's Pipeline 2011 offers a short list of the so-called locks and long-shots to reach market over the next months and years. You'll find details on 14 specific late-stage candidates, selected based on their potential for approval or impact, along with nearly 200 other therapeutics
 

Headliner: Boehringer Ingelheim's Wa'el Hashad

In October, Boehringer Ingelheim (BI) won FDA approval for Pradaxa, a blood thinner that reduces stroke risk in patients with non-valvular atrial fibrillation. As the first alternative to warfarin, which launched in the 1950s, it's got blockbuster potential.
 

2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
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