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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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Latest News

As GOP takes aim at FDA, Sharfstein bows out

The FDA's point-man on prescription drugs, principal deputy commissioner Joshua Sharfstein, is leaving amid Republican saber-rattling and promises of Congressional hearings on FDA.
 

Americans of two minds on virtual visits, remote care

Many Americans remain skeptical about the prospect of online consultations with their doctors and DIY testing via mobile apps, though men, younger and more affluent people and those with chronic conditions are more receptive.
 

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As online video consumption soars, healthcare marketing strategies must evolve to take advantage of increasing engagement and audience reach. Learn how to curate, manage and distribute multimedia content across channels in an increasingly diverse media environment. Download the white paper now.

In Brief

People news: SkinMedica and ReachMD

SkinMedica hired Joe Willis as VP, sales and marketing.
 

LATEST FEATURES

MM&M Company of the Year: Novo Nordisk

It seems fitting that Novo Nordisk's logo features that blue bull, which is the embodiment of an Egyptian god of science and art but could just as well be a stand-in for Wall Street's taurine animal totem.
 

MM&M Agency of the Year: Draftfcb Healthcare

At a time when many agencies considered it a feat just to keep the lights on, Draftfcb Healthcare brought on about 160 fresh faces, launched a branding unit and won a mix of business.
 

MM&M Large Marketing Team of the Year: Seroquel

Facing patent expiry for its Seroquel antipsychotic in 2012, AstraZeneca won approval for an XR formulation, which won't see generic competition until 2017.
 

MM&M Small Marketing Team of the Year: OxyContin

Here's a story you don't hear every day: A blockbuster brand sees its patent challenged by generics makers, who win in court and proceed to flood the market with copycat versions, reducing revenues.
 

MM&M Media Brand of the Year: NEJM

As the globally esteemed and influential NEJM approaches its 200th anniversary in 2012, it's more accessible, engaging and relevant than ever before.
 

From Ads to Apps

As customers continue to demand service and dialogue from manufacturers, the pharmaceutical industry and its agency partners must adapt to a world favoring apps over ads. Pfizer's Joe Shields offers a vision of the future, and the mindset and skills required for this new way of serving customers
 

2010/11 PMD




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