MM&M ON TWITTER



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


Salary Survey



 It's YOUR program, so YOU pick the color. Click here now to vote.

The Agency Gallery


White Papers

SUBSCRIBE TO MM&M


MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

IMS Health to acquire SDI

IMS Health will acquire SDI, bringing two of the largest data firms servicing the pharmaceutical industry together into one company. Financial terms of the deal were not disclosed.
 

FROM OUR SPONSOR





As online video consumption soars, healthcare marketing strategies must evolve to take advantage of increasing engagement and audience reach. Learn how to curate, manage and distribute multimedia content across channels in an increasingly diverse media environment. Download the white paper now.

In Brief

Company news: GlaxoSmithKline

GlaxoSmithKline said it will take a fourth-quarter legal charge of about $3.5 billion to cover the cost of a government investigation into its sales and marketing practices, as well as future product-liability cases related to diabetes drug Avandia.
 

LATEST FEATURES

MM&M Company of the Year: Novo Nordisk

It seems fitting that Novo Nordisk's logo features that blue bull, which is the embodiment of an Egyptian god of science and art but could just as well be a stand-in for Wall Street's taurine animal totem.
 

MM&M Agency of the Year: Draftfcb Healthcare

At a time when many agencies considered it a feat just to keep the lights on, Draftfcb Healthcare brought on about 160 fresh faces, launched a branding unit and won a mix of business.
 

MM&M Large Marketing Team of the Year: Seroquel

Facing patent expiry for its Seroquel antipsychotic in 2012, AstraZeneca won approval for an XR formulation, which won't see generic competition until 2017.
 

MM&M Small Marketing Team of the Year: OxyContin

Here's a story you don't hear every day: A blockbuster brand sees its patent challenged by generics makers, who win in court and proceed to flood the market with copycat versions, reducing revenues.
 

MM&M Media Brand of the Year: NEJM

As the globally esteemed and influential NEJM approaches its 200th anniversary in 2012, it's more accessible, engaging and relevant than ever before.
 

From Ads to Apps

As customers continue to demand service and dialogue from manufacturers, the pharmaceutical industry and its agency partners must adapt to a world favoring apps over ads. Pfizer's Joe Shields offers a vision of the future, and the mindset and skills required for this new way of serving customers
 

2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
Get connected today and order your personal copy.



Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.