The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Epilepsy.com expands diary app to Android, eyes pharma sponsorship

Epilepsy.com launched "My Epilepsy Diary" for Android mobile phone users, an extension of its Epilepsy Therapy Project Clinical Organizer suite of health tools for consumers. The non-profit group hopes to enlist new pharmaceutical sponsors, and advertisers, for the diary and other programs.
 

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

Novo Nordisk is launching an online support program for diabetes patients, dubbed Cornerstones4Care, that promises patients one-stop shopping for diabetes information and product information.
 

FROM THE MAGAZINE

DDR on DTC: Uloric

I suppose many people think of gout as just another example of the indulgences of the past decade finally catching up with aging Baby Boomers.
 

Lovitz, J&J have fun with seriousness of psoriasis

Johnson & Johnson's Centocor Ortho Biotech is launching a psoriasis awareness campaign featuring sufferer Jon Lovitz.
 

The changing role of brands

A brand is more than just a symbol, slogan or trade name. It transcends logos and visual identities. Brands establish identity, provide differentiation and, most importantly, drive economic value.
 

WPP shops collaborate on digital firm

Two WPP shops--ghg and digital specialty VML--are collaborating on an answer to Publicis' digi-behemoth Digitas.
 

CDM beams Barich back to 42nd Street

Cline, Davis & Mann is beaming CDM Princeton president Kyle Barich back to the New York mothership to serve as director of client services.
 

Durex moves to Euro in review

Reckitt Benckiser shifted global advertising for Durex to Euro RSCG Life Worldwide, Advertising Age reported.
 

Targeted marketing isn't 'unfair and deceptive'

In a recent move a consortium of organizations filed a complaint with the FTC alleging that, "Health marketers are using digital data on consumers to promote medical products and services" and trying to "influence consumer behavior in some of the most personal and profound decisions they will ever have to make..."
 

Pharma marketers using iPad to their advantage

Companies worldwide see the iPad as the latest tool to connect with customers, and the healthcare industry is no exception. However, rather than as a consumer marketing tool or health application, some healthcare companies find the iPad's biggest advantage is in the hands of their marketing and sales forces.
 

Antidote: aspirin

Good old aspirin, therapeutic compound derived from willow bark, take a well-deserved bow. Well-publicized cases of aspirin induced bleeding are not the topic du jour.
 

32% of firms lack social media plan

Two-thirds of life science company executives use social networking or plan to on behalf of their companies, a recent Deloitte survey said.
 

Special Reports

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

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