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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


MM&M Awards 2011



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Latest News

Merck makes it official: excess bleeding doomed trial

Merck confirmed that excess bleeding was the reason one of two big clinical trials of experimental blood-thinning agent vorapaxar was stopped.
 

iRep lets docs sign an iPad for samples

Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February.
 

Epilepsy.com expands diary app to Android, eyes pharma sponsorship

Epilepsy.com launched "My Epilepsy Diary" for Android mobile phone users, an extension of its Epilepsy Therapy Project Clinical Organizer suite of health tools for consumers. The non-profit group hopes to enlist new pharmaceutical sponsors, and advertisers, for the diary and other programs.
 

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

Novo Nordisk is launching an online support program for diabetes patients, dubbed Cornerstones4Care, that promises patients one-stop shopping for diabetes information and product information.
 

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As online video consumption soars, healthcare marketing strategies must evolve to take advantage of increasing engagement and audience reach. Learn how to create, organize and redistribute video across platforms - browsers, iPads and mobile devices - to leverage content and reach more people. Download the white paper now.

In Brief

Company news: CSL Behring and McGraw-Hill

CSL Behring awarded advocacy grants worth around $100,000 to six patient groups through its Local Empowerment for Advocacy Development program.
 

LATEST FEATURES

MM&M Company of the Year: Novo Nordisk

It seems fitting that Novo Nordisk's logo features that blue bull, which is the embodiment of an Egyptian god of science and art but could just as well be a stand-in for Wall Street's taurine animal totem.
 

MM&M Agency of the Year: Draftfcb Healthcare

At a time when many agencies considered it a feat just to keep the lights on, Draftfcb Healthcare brought on about 160 fresh faces, launched a branding unit and won a mix of business.
 

MM&M Large Marketing Team of the Year: Seroquel

Facing patent expiry for its Seroquel antipsychotic in 2012, AstraZeneca won approval for an XR formulation, which won't see generic competition until 2017.
 

MM&M Small Marketing Team of the Year: OxyContin

Here's a story you don't hear every day: A blockbuster brand sees its patent challenged by generics makers, who win in court and proceed to flood the market with copycat versions, reducing revenues.
 

MM&M Media Brand of the Year: NEJM

As the globally esteemed and influential NEJM approaches its 200th anniversary in 2012, it's more accessible, engaging and relevant than ever before.
 

From Ads to Apps

As customers continue to demand service and dialogue from manufacturers, the pharmaceutical industry and its agency partners must adapt to a world favoring apps over ads. Pfizer's Joe Shields offers a vision of the future, and the mindset and skills required for this new way of serving customers
 

2010/11 PMD




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