Home
News
Latest News
People Moves
Business Briefs
Newsletters
Features
Features
Reprints
Surveys
Editorial Calendar
Issue Archive
Events
MM&M Awards 2012
Webcasts
MM&M Virtual Summit
Whitepapers
Directories
Pharmaceutical Marketers Directory
MM&M Service Directory
Agency Gallery
Direct Marketing Showcase
Medical Education Review
Sales Force Listings
Jobs
About Us
Subscriber Services
Contact Us
Media Information
Editorial Advisory Board
Drug Info
New Drug Dossier
Drug Database
Subscribe
Order Now
Subscriber Services
Newsletters
RSS
|
Login
|
Register
MMM
>
Newsletters
>
MM&M KOL White Paper
> 2012
MM&M KOL White Paper 2012 Archive
Choose another year:
2012
|
2011
|
2010
|
2009
|
2008
1/18/12
1/14/11 Whitepaper Roundup
MM&M Awards 2011 HIghlights
The Best MM&M Awards Ever!
MM&M Awards Photos
Most Popular
Most Emailed
Most Recent
Elsevier begins outreach as push-back on publisher threatens to widen
Industry group releases digital best practices
Patient Education: Vying for Attention
Jobson Medical files for chapter 11 debt relief
P&G signals plans to cut ad costs by shifting to digital media
MM&M Therapeutic Focus: Cardiovascular
AstraZeneca announces more layoffs, Q4 results
Komen, caught up in the culture wars, nurses damaged brand
DDR on DTC: Spiriva
Merck results buoyed by sales of Januvia franchise
Jobson Medical files for chapter 11 debt relief
Elsevier begins outreach as push-back on publisher threatens to widen
Industry group releases digital best practices
P&G signals plans to cut ad costs by shifting to digital media
Merck results buoyed by sales of Januvia franchise
MM&M Therapeutic Focus: Cardiovascular
Merck, GSK shrug off rec to make HPV vaccine routine
Allergan scrubs some doc-payment data, spares med-ed grants
Patient Education: Vying for Attention
Headliner: Fred Wilkinson, Watson Pharmaceuticals
Pfizer promotes Canada chief to lead US primary care marketing
Pharma had third-most layoffs in Jan 2012
Amylin reports Q4 sales slump, touts Bydureon potential
Digital think tank: Pharma Touchpoints
Case study—Nuvigil: Pay for Play
Gamification: Game On
Regulatory updates: First Glimmer of Guidance?
Website development: 5 Steps to Walk the Web Walk
Mobile: Get Smart
Overview: A Movable Feast
Popular Topics
Adherence
Advertising
Approval
Brand
Corporate Reputation
DDMAC
Digital
Direct To Consumer (DTC)
DTC
Facebook
FDA
Generic
Guidance
Launch
Loyalty Program
Magazine
Major Statement
Manufacturing
Media
Medical Education
Off-label
Online
OPDP
Social Media
Television