Nexus Awards go to Cleveland Clinic's Dennehy, Quadrant's Boorjian
Dennehy took the award for multi-specialty publication home to the Cleveland Clinic Journal of Medicine, and Boorjian claimed the specialty publication award for Quadrant's Pulmonary Reviews. Nexus award recipients were selected based on their performance in both print and online this year, according to an AMM statement.
The event, held March 18 at Inside Park at St. Bart's in New York City, was presided over by keynote speaker Ron Pantello, former CEO of Euro RSCG Life Worldwide and founder of the Medical Advertising Hall of Fame. This year's event was presented in a new cocktail reception format.
Pantello told the assembled group of around 160 that success moving forward would require medical publishers to "create channels, leveraging interactive, social and digital technology that better connects readers with content, authors, colleagues and medical societies for enhanced engagement," according to the statement.