Non-Personal Promotion

Share this article:

MPR

To download a PDF of this page, click here

COMPANY PROFILE

MPR's mission is to develop integrated, multi- platform marketing communication programs for pharmaceutical companies by leveraging the MPR brand's 28-year history of providing concise, up-to-date drug information to over 650,000 clinicians. MPR delivers point-of-care messages to the healthcare professional's preferred media: web, mobile, and print. Every program delivered includes comprehensive metrics to measure Return-On-Investment.

NON-PERSONAL PROMOTION: A MULTI-CHANNEL APPROACH

MPR strives to facilitate richer engagement between US-based prescribers and resources available from pharmaceutical manufacturers. MPR offers relevant engagement at the point-of-care and post e-prescribing that provide multiple touch points and influence prescribing behavior. Our clients enjoy the strategic advantage that comes from the alignment of clinical need and marketing objective in the planning and execution of multi-channel, non-personal promo via MPR's platforms.

NPP OPPORTUNITIES

  • Integrated NPP
    • Direct-mail
    • Email
    • Web
    • Mobile
  • Prescribing ALERTs
  • KOL-delivered content and videos
  • Disease awareness
  • Patient counseling and compliance tools
  • RM integration
  • HCP-level targeting
  • Interactive website – access to branded resources 24/7
  • Microsites
  • Display and banner advertising
  • Dissemination of co-pay cards, coupons, SRFs, etc.

CASE STUDY

A product in a highly-competitive category had a recent formulary win that was communicated via the clinical context of MPR's Prescribing ALERT to geo-targeted, high-decile prescribers across direct-mail, email, www.empr.com and MPR Mobile platforms. QR codes and vanity URLs were incorporated to traditional components; full analytics package tracked all digital deployments. A feedback mechanism was deployed across all platforms. The result was a projected ROI of 3:1.

COMPANY INFO

Address: 114 West 26th Street, 4th Floor, New York, NY 10001
Phone: 646-638-6000
Fax: 646-638-6119
Website: www.eMPR.com
New Business Contact: Tammy Chernin, SVP, 646-638-6024; tammy.chernin@haymarketmedia.com
Year Founded: 1985
Offices: Several, with domestic and international ­capabilities
Holding Company: Haymarket Media, UK
Sample Clients: All Pharma

Page 2 of 2
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Directories

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Directories