Novartis to air eye Rx ad during first half of Super Bowl

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Novartis' Ciba Vision will run a 30-second spot in the first quarter of Super Bowl XXXIX to promote the  launch of its 02Optix indication.
The Super Bowl will feature a directors cut of an ad currently on air that was created by Grey Global's Grey, New York.
Advertising Age reported Jan. 17  that there is a strong chance that  Schering-Plough and Glaxo-SmithKline's Levitra will advertise, as well.

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