Novartis tops 2010 MM&M All-Stars list

Share this article:
Novartis is Medical Marketing & Media's Company of the Year, based on its bountiful pipeline, well-diversified business and a spate of recent approvals.

Also among our 2010 All-Stars picks: Euro RSCG Life, for Agency/Network of the Year; AstraZeneca's Symbicort for Large Pharma Marketing Team of the Year; Shire's Vyvanse for Small Pharma Marketing Team of the Year; and HealthiNation, for Media Brand of the Year.

The annual MM&M All-Stars feature, included in our January issue, honors the MM&M editorial team's estimation of which industry players outperformed their peers over the past 12 months and are best positioned going into the new year. We take into account financial performance, innovation, ability to overcome adversity and reputation, among other factors.

You can find all of our 2010 All-Stars picks here
Share this article:

Email Newsletters

More in News

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?

In sunny world of LASIK marketers, a dark underbelly

In sunny world of LASIK marketers, a dark ...

Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban these devices.

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.