Novartis is Medical Marketing & Media's
Company of the Year, based on its bountiful pipeline, well-diversified business and a spate of recent approvals.
Also among our 2010 All-Stars picks: Euro RSCG Life, for Agency/Network of the Year; AstraZeneca's Symbicort for Large Pharma Marketing Team of the Year; Shire's Vyvanse for Small Pharma Marketing Team of the Year; and HealthiNation, for Media Brand of the Year.
The annual MM&M
All-Stars feature, included in our January issue, honors the MM&M
editorial team's estimation of which industry players outperformed their peers over the past 12 months and are best positioned going into the new year. We take into account financial performance, innovation, ability to overcome adversity and reputation, among other factors.
You can find all of our 2010 All-Stars picks here