Novartis tops 2010 MM&M All-Stars list

Novartis is Medical Marketing & Media's Company of the Year, based on its bountiful pipeline, well-diversified business and a spate of recent approvals.

Also among our 2010 All-Stars picks: Euro RSCG Life, for Agency/Network of the Year; AstraZeneca's Symbicort for Large Pharma Marketing Team of the Year; Shire's Vyvanse for Small Pharma Marketing Team of the Year; and HealthiNation, for Media Brand of the Year.

The annual MM&M All-Stars feature, included in our January issue, honors the MM&M editorial team's estimation of which industry players outperformed their peers over the past 12 months and are best positioned going into the new year. We take into account financial performance, innovation, ability to overcome adversity and reputation, among other factors.

You can find all of our 2010 All-Stars picks here

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions