Novo Nordisk taps 'The Rock' for ad

Share this article:
Novo Nordisk has enlisted action film star and ex-wrestler Dwayne “The Rock” Johnson as the latest celebrity face of its Diabetes Aware campaign with the Entertainment Industry Foundation.

Johnson appears in a print PSA urging families to “Get outside. Play a game. Do something active together.” The PSA boasts the headline: “An active family is a diabetes aware family.”

Johnson said in a release: “I want to encourage families to be active and eat right. Small steps can go a long way in managing diabetes, its complications and raising healthy, active children.”

Past celebrity associations with the campaign include Halle Berry, Cuba Gooding, Jr., Dustin Hoffman and Jon Lovitz. The unbranded effort, launched in 2004, aims to reach the 24 million Americans living with diabetes and the estimated 6.2 million Americans unaware that they have the disease.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters