Novo Nordisk taps 'The Rock' for ad

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Novo Nordisk has enlisted action film star and ex-wrestler Dwayne “The Rock” Johnson as the latest celebrity face of its Diabetes Aware campaign with the Entertainment Industry Foundation.

Johnson appears in a print PSA urging families to “Get outside. Play a game. Do something active together.” The PSA boasts the headline: “An active family is a diabetes aware family.”

Johnson said in a release: “I want to encourage families to be active and eat right. Small steps can go a long way in managing diabetes, its complications and raising healthy, active children.”

Past celebrity associations with the campaign include Halle Berry, Cuba Gooding, Jr., Dustin Hoffman and Jon Lovitz. The unbranded effort, launched in 2004, aims to reach the 24 million Americans living with diabetes and the estimated 6.2 million Americans unaware that they have the disease.

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