OAB

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

By

The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Astellas taps Roska for consumer OAB product launch

By

The agency announced the win Tuesday, just over a month after the FDA approval for extended-release tablet Myrbetriq.

DDR on DTC: Toviaz vs. Vesicare

DDR on DTC: Toviaz vs. Vesicare

Two brands are fighting for attention from OAB sufferers: GSK-Astellas's Vesicare and Pfizer's Toviaz. Their DTC approaches couldn't be more different.

Email Newsletters

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.