OAB

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

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The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Astellas taps Roska for consumer OAB product launch

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The agency announced the win Tuesday, just over a month after the FDA approval for extended-release tablet Myrbetriq.

DDR on DTC: Toviaz vs. Vesicare

DDR on DTC: Toviaz vs. Vesicare

Two brands are fighting for attention from OAB sufferers: GSK-Astellas's Vesicare and Pfizer's Toviaz. Their DTC approaches couldn't be more different.


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