Ogilvy Healthworld outsources media buying and planning

Share this article:
Ogilvy Healthworld has outsourced its professional media planning and buying to WPP sibling Conectics, part of CommonHealthGroup.
Conectics' Parsippany office, a dedicated shop handling the firm's Johnson & Johnson business, will take on Ogilvy Healthworld's Ortho-
McNeil business, including the Concerta account. Conectics was already media agency of record for Johnson & Johnson professional.
Media tasks on other Ogilvy Healthworld accounts will be handled by Conectics' Morristown staff of six, which works on media planning and buying for a variety of Novartis consumer and professional accounts, along with Berlex business and accounts from five CommonHealth agencies.
Share this article:

Email Newsletters

More in Business Briefs

Researchers hit links for charity

The PMR Charities Golf Classic teed up more than $20,000 for St. Jude Children's Research Hospital.

FDA to review Neupogen biosimilar

Novartis subsidiary Sandoz announced Thursday that the FDA has agreed to review its filgrastim biosimilar which is already approved in 40 countries.

FDA approves a new painkiller

Targiniq ER combines the prescription opioid oxycodone and naloxone, which is often used to treat overdoses.