Ogilvy Healthworld outsources media buying and planningOgilvy Healthworld has outsourced its professional media planning and buying to WPP sibling Conectics, part of CommonHealthGroup.
Conectics' Parsippany office, a dedicated shop handling the firm's Johnson & Johnson business, will take on Ogilvy Healthworld's Ortho-
McNeil business, including the Concerta account. Conectics was already media agency of record for Johnson & Johnson professional.
Media tasks on other Ogilvy Healthworld accounts will be handled by Conectics' Morristown staff of six, which works on media planning and buying for a variety of Novartis consumer and professional accounts, along with Berlex business and accounts from five CommonHealth agencies.