Olympics will feature healthcare reform ads

Share this article:

Healthcare reform is taking on the Olympics. Politico reports that Health and Human Services bought ad time to promote healthcare reform where the potential audience includes a lot of uninsured individuals. Politico says the ads will probably be seen in Houston, Dallas, Tampa and Miami, areas where HHS has been promoting healthcare reform heavily, and that the ads will focus on young people.

This age group has been of particular concern because younger patients rely on the medical system far less than older patients, meaning a payer generally doesn't have to pay out more than what a youthful insured patient puts in. It is still too early for first-year expense projections to solidify, partly due to early enrollment problems with Healthcare.gov and an extended enrollment period. Experts say models can really coalesce once the insured population group—particularly the number of young insured—is finalized.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

FDA lifts OncoMed partial hold

The FDA froze the clinical trial of anti-Fzd7 vantictumab in July over concern about "bone-related adverse events."

Research links estrogen and binge eating

Baylor College of Medicine researchers have found that an estrogen replacement suppressed binge-eating behavior among lab mice.

Apple selfies spur diabetes donations

Jazz apples has launched a Crunch to Contribute campaign to raise money for one of two diabetes associations.