Olympics will feature healthcare reform ads

Share this article:

Healthcare reform is taking on the Olympics. Politico reports that Health and Human Services bought ad time to promote healthcare reform where the potential audience includes a lot of uninsured individuals. Politico says the ads will probably be seen in Houston, Dallas, Tampa and Miami, areas where HHS has been promoting healthcare reform heavily, and that the ads will focus on young people.

This age group has been of particular concern because younger patients rely on the medical system far less than older patients, meaning a payer generally doesn't have to pay out more than what a youthful insured patient puts in. It is still too early for first-year expense projections to solidify, partly due to early enrollment problems with Healthcare.gov and an extended enrollment period. Experts say models can really coalesce once the insured population group—particularly the number of young insured—is finalized.

Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Penn and Teller give take on vaccines

The Las Vegas twosome give the anti-vaccination movement their signature treatment.

GSK allegations build in Jordan and Lebanon

GlaxoSmithKline says it is investigating allegations of employee misconduct. The company said in a statement that the allegations have numbers "very similar to those reported by other companies in our sector."

Generic Celebrex is coming

Pfizer and Teva's settlement puts generic Celebrex on the market by December.