Omar Oakes

Most Recent Articles by Omar Oakes

Omnicom continues organic growth lead over rival ad networks

Omnicom continues organic growth lead over rival ad networks

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By comparison, Omnicom's client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.

Analysts on WPP: 'expected bad, got worse'

Analysts on WPP: 'expected bad, got worse'

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Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.

Shutterstock says men are 'more responsive' to online ads

Shutterstock says men are 'more responsive' to online ads

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Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

WPP wins Walgreens account, to create 'Team WBA'

WPP wins Walgreens account, to create 'Team WBA'

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WPP will create "Team WBA," a bespoke team that would work on traditional and digital advertising, media, and PR.

Cannes Lions sees record 43,000 award submissions

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Health and wellness entries are up 42% to 2,024 in 2016, compared to 1,430 in 2015, while pharma entries increased 35% to 583 this year.

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