Oncology Nurse Advisor forms partnership with NCONN

Share this article:
ONA's reach has been growing both in print and online
ONA's reach has been growing both in print and online

The Oncology Nurse Advisor, published by MM&M's parent company Haymarket Media, is poised to acquire 1,200 to 1,500 new subscribers. Triggering the influx is the collaboration between Oncology Nurse Advisor and the National Coalition for Oncology Nurse Navigators, which became official in October.

The agreement makes ONA the coalition's official publication. The collaboration also puts the annual NCONN conference in Haymarket's hands. The publisher is looking at New York and Philadelphia as possible venues for the event.

Nurse Navigators are case workers who help patients understand their disease and their treatment programs. Haymarket's digital products VP James Burke tells MM&M that this role will increase in importance, as nurse navigators become “an integral part of the oncology treatment team . . . we wanted to be on the ground floor of that.”

Haymarket Oncology's publisher Chad Holloway tells MM&M in an email that Oncology Nurse Advisor's print and online reach has been growing—the website and app garner around 90,000 page views a month. The free app, which addresses conditions including prostate cancer and ovarian cancer, offers benefits such as continuing education credits, oncology news and breakthrough treatment regimens. Holloway says the partnership will get ONA resources in more hands and provide NCONN members with “a valuable resource for clinical updates and evidence-based guidelines.”

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.