Oncology

Five things for pharma marketers to know: Thursday, March 26

Five things for pharma marketers to know: Thursday, March 26

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Regeneron's Eylea won its fourth indication; Sun Pharma wants to revive trust in its products; confidentiality agreements keep Amgen from telling patients their cancer risk

Five things for pharma marketers to know: Friday, March 20

Five things for pharma marketers to know: Friday, March 20

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A judge rules against Amgen in Neupogen case; FDA advisory panel recommends Breio Ellipta for adults with asthma; AstraZeneca partners with Daiichi Sankyo to sell Movantik

ASCO wants to talk value when talking cancer

ASCO wants to talk value when talking cancer

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An American Society of Clinical Oncology report shows the organization wants healthcare professionals to think in terms of value.

US pharma market value projected to be $550 billion in five years

US pharma market value projected to be $550 billion in five years

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Oncology and diabetes medications are expected to be major areas of growth.

Five things for pharma marketers to know: Tuesday, March 10

Five things for pharma marketers to know: Tuesday, March 10

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HCV drugs and other specialty medications drove a 13% increase in last year's prescription spending, the CBO overestimated just how much healthcare reform would cost, and an FDA panel voted 17-0 in favor of Kythera's drug that can reduce double chins.

Imbruvica eases AbbVie's patent worries

Imbruvica eases AbbVie's patent worries

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AbbVie's $21-billion bid to acquire Pharmacyclics may insulate the drugmaker from the impact of impending Humira biosimilars.

Five things for pharma marketers to know: Thursday, March 5

Five things for pharma marketers to know: Thursday, March 5

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AbbVie nabs Pharmacyclics for $21 billion, Mallinckrodt makes a Pfizer-Hospira style acquisition, and the National Cancer Institute's director resigns

Bristol-Myers Squibb's Opdivo lassoes lung-cancer indication

Bristol-Myers Squibb's Opdivo lassoes lung-cancer indication

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The FDA granted the drug Priority Review status just last week.

Amgen results for Kyprolis could sideline Velcade

Amgen results for Kyprolis could sideline Velcade

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Analysts say head-to-head study results could make Kyprolis the lead treatment.

Global cancer drug market to grow to $111 billion by 2020: report

Global cancer drug market to grow to $111 billion by 2020: report

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The global cancer market is expected to reach $111 billion by 2020, according to new market research, with immunotherapies—particularly in lung cancer—expected to drive growth.

UK doctors lobby for off-label Avastin use

Doctors want the National Health Service to allow them to prescribe the oncology drug for wet age-related macular degeneration.

Study shows Lucentis at Eylea disadvantage

Study shows Lucentis at Eylea disadvantage

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An NIH study shows possible limit to Lucentis's appeal.

Five things for pharma marketers to know: Friday, February 13

Five things for pharma marketers to know: Friday, February 13

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FDA approves Eisai's thryoid cancer drug two months early, Gilead and Germany agree to a Sovaldi price cut, and Valeant looks set to make a bid for Salix.

Study shows impact of the "Angelina Jolie effect"

Study shows impact of the "Angelina Jolie effect"

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AARP researchers found that the celebrity's decision to go public triggered a surge in genetic screening.

Five things for pharma marketers to know: Thursday, February 12

Five things for pharma marketers to know: Thursday, February 12

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Hospira is planning a Lucentis biosimilar, Roche is expanding is cancer diagnostics portfolio, and cholesterol may not be as bad as originally thought (but smoking is worse than ever).

Survey shows cancer cause-effect awareness lacking

A survey showed patients are not really clear on what causes cancer.

Pfizer Ibrance is first approved CDK inhibitor

Pfizer Ibrance is first approved CDK inhibitor

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The FDA approved the breast cancer drug Tuesday afternoon. Estimated peak sales: $3.8 billion.

Lilly expands Trulicity marketing push, lowers 2015 guidance

Lilly expands Trulicity marketing push, lowers 2015 guidance

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The drugmaker says its Trulicity focus now includes primary care doctors in addition to specialists, and that foreign exchange will take a bite out of 2015 performance.

Five things for pharma marketers to know: Friday, January 30

Five things for pharma marketers to know: Friday, January 30

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Obama's precision medicine initiative looks set for bipartisan support, Valeant has offered $296 million to buy Dendreon and researchers say Roche's Tamiflu works.

J&J's Imbruvica snares fourth indication

J&J's Imbruvica snares fourth indication

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The label will now include Waldenstrom's macroglubulinemia.

Amgen, Novartis, BMS map future

Amgen, Novartis, BMS map future

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Amgen execs assert there is still a future for 15-year-old Enbrel, Novartis sees off-label Avastin use pinch Lucentis sales and BMS has expanded its field force in anticipation of an Opdivo push.

Five things for pharma marketers to know: Tuesday January 27

Five things for pharma marketers to know: Tuesday January 27

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AstraZeneca's Nexium now has generic competition, toxicity worries researchers about new cancer approaches and a former Pfizer exec will now lead an e-cigarette company.

New cancer therapies raise new safety concerns

Two new classes of medicines have shown unparalleled efficacy in oncology, but there are growing concerns about the treatments' safety.

News hints at BMS-Merck PD-1 lung cancer tussle

News hints at BMS-Merck PD-1 lung cancer tussle

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News flowing from Bristol-Myers Squibb and Merck show the two companies may fight for elbow room among lung cancer patients with drugs that have already started building credibility in other indications.

Pfizer cancer drug skips FDA advisory panel

Pfizer cancer drug skips FDA advisory panel

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The FDA told Pfizer that it isn't bothering with a committee review for the experimental breast cancer drug Ibrance (palbociclib). The part two news exciting investors: Pfizer and the FDA are already talking labels.

Novartis to leverage DNA-editing tool for immunotherapy

The drugmaker has signed a deal with two biotechs with novel gene-sequencing capabilities.

Five things for pharma marketers to know: Tuesday, December 30

Five things for pharma marketers to know: Tuesday, December 30

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NIH project for genome sequencing of newborns commences; remote care, next-gen. DNA sequencing top list of 2014 healthcare-market trends; WHO plans evaluation of contagious-disease response.

Early Opdivo OK gives BMS more time to erase Keytruda's lead

Early Opdivo OK gives BMS more time to erase Keytruda's lead

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FDA's accelerated approval on the checkpoint inhibitor chips away at Merck's first-mover advantage in the US market.

Five things for pharma marketers to know: Tuesday, December 23

Five things for pharma marketers to know: Tuesday, December 23

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BMS cancer drug Opdivo becomes the second PD-1 inhibitor to secure US approval ; Omnicare hit by more kickback charges; India looks to rein in pharma marketing.

Five things for pharma marketers to know: Monday, December 22

Five things for pharma marketers to know: Monday, December 22

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Express Scripts taps AbbVie hep. C drug as exclusive option; AZ first-in-class cancer drug approved; Cubist gains OK for superbug fighter.

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

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