Online health community matches patients with similar conditions

Share this article:
A new online health community—FacetoFace Health— is pairing patients with other patients based on similar conditions and medications.

The company launched on April 7, and allows users to upload their medical histories, drug regimens, and the medical facilities they've visited—but it discourages the use of real names. “For privacy and security reasons, users identify themselves via screen names,” according to a company release.

After inputting health information, users can perform a “health match,” which matches them with users of a similar condition or taking the same drug. By matching users one-on-one with each other, patients won't have to post a question on a message board and wait for someone to reply. “Our goal is to humanize healthcare,” said Nowell Outlaw, FacetoFace Health president and CEO, in the statement. 

The site also connects relevant products or services to the consumer based on information in their health profile via pay-per-click advertisements. Ads on the site can include an image, message, link, and are placed according to the “HealthMatch Algorithm.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.