Online Health Sites
Internet trends show fondness for online health information, but no need for docs to take on a third job, Millennium says diabetes device market to grow moderately over five years.
What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends.
WebMD is laying off 14% of its workforce in hopes of saving $45 million to offset revenue losses from an ongoing advertising slump that's plagued the portal throughout 2012.
Healthcare Q&A site Sharecare is buying RealAge from Hearst for an undisclosed sum, the companies said.
WebMD's talks with private equity firms come amid an advertising slump, and going private could buy the firm time to retool its business model while insulating it from activist investors like Carl Icahn.
Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.
Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.
WEGO Health is launching an ad-supported online video network, dubbed WEGOHealth.tv, that will feature "conversation-style videos" featuring its medical subject matter expert "health activists."
Consumers continue to trust health magazines, websites and WebMD more than user-generated contribution sites like Wikipedia, Facebook or Twitter for medical information, according to a survey.
HealthiNation is beefing up its health and wellness content with a slate of four new shows as the online health video company seeks to move beyond medical content.
The White House wants a national "Do not track" policy - a digital version of the "Do not call" registry - and that's making marketing and advertising policy hands nervous.
AstraZeneca is sponsoring an online cooking show series as part of its Crestor efforts.
Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.
Pharmaceutical advertisers use an array of tactics to gather information about online health seekers in a way that is unfair and deceptive, consumer advocates have charged in a complaint filed with the Federal Trade Commission (FTC).
Consumers looking for diabetes information online respond to different tools and website functionality than, say, people looking for information on cancer or heart disease, a new study found.
Physicians going online (via computer) for health information visit professional sites most often, and they visit WebMD's Medscape -- a free portal for physicians -- more than any other, according to a comScore/ImpactRx study.
Marketing firm QualityHeath says a partnership with website iVillage will potentially expose more women to its pharma-sponsored content while giving clients better control over DTC media spend.
Higher ad revenues and traffic to WebMD's physician and consumer web portals boosted second-quarter earnings, the healthcare information firm said.
Yahoo! expanded its Health offering, deepening content and offering three new search apps it says will enable advertisers to better reach target audiences, including through contextual advertising.
Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.
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