Online Health Sites

Sharecare bulks up with RealAge buy

March 12, 2012

Healthcare Q&A site Sharecare is buying RealAge from Hearst for an undisclosed sum, the companies said.
 

Behind WebMD's PE courtship, a business model under pressure

December 23, 2011

WebMD's talks with private equity firms come amid an advertising slump, and going private could buy the firm time to retool its business model while insulating it from activist investors like Carl Icahn.
 

Remedy Health buys HealthCentral, promises broader ad reach

November 29, 2011

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.
 

Novo Nordisk adds e-books to patient support program

September 14, 2011

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.
 

WEGO Health launches online video venture

July 05, 2011

WEGO Health is launching an ad-supported online video network, dubbed WEGOHealth.tv, that will feature "conversation-style videos" featuring its medical subject matter expert "health activists."
 

Patients prefer health media sites to user-generated content for medical info, says survey

May 03, 2011

Consumers continue to trust health magazines, websites and WebMD more than user-generated contribution sites like Wikipedia, Facebook or Twitter for medical information, according to a survey.
 

HealthiNation expands wellness content with new shows

March 22, 2011

HealthiNation is beefing up its health and wellness content with a slate of four new shows as the online health video company seeks to move beyond medical content.
 

Internet "Do not track" efforts could dash health data collection

March 17, 2011

The White House wants a national "Do not track" policy - a digital version of the "Do not call" registry - and that's making marketing and advertising policy hands nervous.
 

Crestor dons chef's hat with online cooking show series

March 09, 2011

AstraZeneca is sponsoring an online cooking show series as part of its Crestor efforts.
 

Brand.com sites for sleep aids and ED drugs drive scripts

February 01, 2011

Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.
 

Health sites' sly tactics stir privacy advocates to petition FTC

November 24, 2010

Pharmaceutical advertisers use an array of tactics to gather information about online health seekers in a way that is unfair and deceptive, consumer advocates have charged in a complaint filed with the Federal Trade Commission (FTC).
 

Online behavior varies by condition type and stage, study says

October 06, 2010

Consumers looking for diabetes information online respond to different tools and website functionality than, say, people looking for information on cancer or heart disease, a new study found.
 

Medscape.com tops with docs, says report

August 31, 2010

Physicians going online (via computer) for health information visit professional sites most often, and they visit WebMD's Medscape -- a free portal for physicians -- more than any other, according to a comScore/ImpactRx study.
 

iVillage, QualityHealth deal connects media with marketing

August 26, 2010

Marketing firm QualityHeath says a partnership with website iVillage will potentially expose more women to its pharma-sponsored content while giving clients better control over DTC media spend.
 

WebMD reports higher ad revenues, site traffic

August 04, 2010

Higher ad revenues and traffic to WebMD's physician and consumer web portals boosted second-quarter earnings, the healthcare information firm said.
 

Yahoo! Health hopes new apps, content boost advertising

June 23, 2010

Yahoo! expanded its Health offering, deepening content and offering three new search apps it says will enable advertisers to better reach target audiences, including through contextual advertising.
 

Patients look to docs for web suggestions -- but most don't get them

June 09, 2010

Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
Popular Topics
Acquisition Adherence App Celebrity Clinical Trial Co-Marketing Diabetes Diagnostics Digital Direct To Consumer (DTC) Disease Awareness Downsize Education & Awareness FDA Government Guidance Health Plans HMOs Hospitals Insurers Law Marketing Research Medical Journal Mobile Sales Force