Online video big in health searches

Share this article:
If there was any doubt, online health video has officially arrived as a means of reaching consumers. Almost half of those researching drug info online include health videos in their search sessions, according to Manhattan Research.

The study also found that nearly three quarters of those watching health videos as part of their searches performed additional research afterward, suggesting that the videos spur action.

"The growing health video audience represents a strong opportunity for DTC marketers, particularly because this media format leads to considerable post-visit action," said Monique Levy, senior director of research at Manhattan Research. "Understanding what kind of health videos to develop, and which websites or online channels to put them on, however, is critical to success.
Share this article:

Email Newsletters

More in News

Doctors want to know how CMS plans to display Sunshine payment data

Doctors want to know how CMS plans to ...

Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like ...

Pfizer Q2 sales slip, but still beat expectations

Pfizer Q2 sales slip, but still beat expectations

Patent losses and lost co-promotion agreements put a dent in sales.

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?