Online Video

Growth in devices, online video to drive media this year, buyers say

What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends.

Prostate Czech gets behind a good cause

Prostate Czech gets behind a good cause

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He takes a very direct approach to the pursuit of prostate health. He's Branko the Prostate Czech, and he's been wielding his latex glove to raise awareness during September's Prostate Cancer Awareness Month.

WEGO Health launches online video venture

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WEGO Health is launching an ad-supported online video network, dubbed WEGOHealth.tv, that will feature "conversation-style videos" featuring its medical subject matter expert "health activists."

HealthiNation expands wellness content with new shows

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HealthiNation is beefing up its health and wellness content with a slate of four new shows as the online health video company seeks to move beyond medical content.

Crestor dons chef's hat with online cooking show series

Crestor dons chef's hat with online cooking show series

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AstraZeneca is sponsoring an online cooking show series as part of its Crestor efforts.

Boehringer Ingelheim contest seeks COPD songs

Boehringer Ingelheim contest seeks COPD songs

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Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.

Amgen, Pfizer and Project Runway's Tim Gunn offer psoriasis style tips

Amgen, Pfizer and Project Runway's Tim Gunn offer psoriasis style tips

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Amgen and Pfizer teamed up with fashion guru Tim Gunn for five videos offering style tips -- or 'psophisticated styles' -- for psoriasis patients. The videos resemble reality television shows and feature style consultations with the five winners of the Addressing Psoriasis contest launched last year.

FDA expands online consumer communications

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The FDA has hired a broadband TV producer to head its online communications as the agency seeks to beef up its online content and launch a drug safety blog.

Script in hand, Boomer women sleep on it, ask friends before filling

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Forty-four percent of women research prescribed drugs using multiple sources before filling a script, a survey found, suggesting that marketing efforts targeting Baby Boomer women, in particular, must focus less on brand awareness and more on the post-script conversation.

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

Pfizer's "Swiss Army Knife of PR" stresses science, responsibility

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Pfizer redesigned its annual review as part of a rolling rebranding exercise aimed at personalizing the company, emphasizing corporate responsibility and stressing the scientific prowess of a giant better known for its marketing.

For pharmas, online video, ad exchanges are the future (for everybody else, they're the present)

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Advertisers ramped up investment in advertising exchanges and video last year as spending recovered, said digital agency Razorfish in its 2010 Outlook Report. Pharmas, however, continued to lag their consumer-facing counterparts as regulatory fears hindered investment in those areas.

Allergan takes a page from the Tea Party with social campaign

Allergan takes a page from the Tea Party with social campaign

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Allergan is launching a policy-focused social media campaign promoting its lap-band weight loss surgery with a populist tinge.

J&J hires Neil Patrick Harris to narrate Listerine "documentary"

J&J hires Neil Patrick Harris to narrate Listerine "documentary"

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J&J's McNeil division recruited actor Neil Patrick Harris (of Doogie Howser and Dr. Horrible fame) to narrate a three-minute online documentary on the history and uses of Listerine.

MDiTV to feature medical news, live surgeries

MDiTV to feature medical news, live surgeries

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MDiTV launched an online network featuring daily medical news videos hosted by ex-CNN anchors Andrew Holtz and Cathy Marshall. Produced internally, the three- and four-minute news programs look like TV news segments, and cover medical news topics du jour.

Drugs.com adds custom 3D animation

Drugs.com adds custom 3D animation

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Drugs.com partnered with Understand.com, a 3D animation and patient education firm, to deliver branded video and education tools for consumers and its advertising partners.

Takeda launches IBS unbranded site

Takeda launches IBS unbranded site

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Takeda is observing Irritable Bowel Syndrome (IBS) Awareness Month with the launch of an unbranded website for patients called Let's Talk IBS. Campaign materials include a video featuring Dr. Lauren Gerson, along with tips, treatment options and other interactive areas for patients.

Reality stars hawk allergy drugs

Reality stars hawk allergy drugs

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Spring is in the air, and that means, well, sure, robins, daffodils, love and all that, but more importantly, campaigns for allergy drugs featuring endorsements by B-list celebrity sufferers.

Online video big in health searches

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If there was any doubt, online health video has officially arrived. Almost half of consumers researching drug info online include health videos in their search sessions, according to Manhattan Research.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.