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Study finds doctor reviews matter to some extent

Study finds doctor reviews matter to some extent

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A report published by JAMA indicated that online reviews sway a percentage of patients, but that personal recommendations hold more weight.

Pharma fixed in online traffic patterns, despite distrust: survey

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A good percentage of consumers are open to visiting a pharmaceutical company website, an online survey shows, despite a persistent undercurrent of distrust for industry.

Twitter-Everyday Health deal means targeted Tweets

Twitter-Everyday Health deal means targeted Tweets

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An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info

Business briefs: Pfizer and CVS; the EMA; Digitas Health New York

Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas

Study finds personal profiles can have professional implications

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A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting.

Company news: McCann, Millennium Research Group

Internet trends show fondness for online health information, but no need for docs to take on a third job, Millennium says diabetes device market to grow moderately over five years.

With online doctor quiz, edugaming dons lab coat

With online doctor quiz, edugaming dons lab coat

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Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.

Industry group releases digital best practices

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Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.

Consumers may be savvier, less fearful about online privacy and advertising than you think

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Consumers are as worried about online privacy as they are about terrorism, but marketers tracking their surfing habits or mining their emails for insights is the least of their worries, according to a survey by McCann Truth Central.

Boehringer's Pharma-ville could salve industry's bad reputation

Boehringer's Pharma-ville could salve industry's bad reputation

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Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm.

Advertising as dating game: It's the brand.com where things get serious

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A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers.

Lipitor.com gets Bad Ad slap for cross-promotion sans risk info

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Pfizer's Lipitor website touted the efficacy of Caduet, Chantix and Norvasc but failed to balance those claims with risk info for the drugs, according to an "untitled letter" from FDA's Division of Drug Marketing, Advertising and Communication (DDMAC).

Facebook: pharmas must enable comments by August 15

Facebook: pharmas must enable comments by August 15

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Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC.

Social media gurus Gwee and Monseau move on to new jobs

Social media gurus Gwee and Monseau move on to new jobs

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Two of the drug industry's brightest minds in social media, Shwen Gwee and Marc Monseau, are changing jobs, with Gwee leaving Vertex for Edelman and Monseau exiting J&J to open his own firm.

FDA to probe website DTC risk/benefit presentation

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The FDA announced plans to study online consumer advertising for prescription drugs in order to resolve "a number of questions surrounding how to achieve 'fair balance' in online DTC promotion.

AstraZeneca adds live chat option to Nexium, Crestor sites

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Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.

Havas launches "#a11y" digital practice for disabilities market

Havas launches "#a11y" digital practice for disabilities market

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Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.

Social media "power users" favor letting companies socialize, survey finds

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Social media "power users" value interaction with healthcare companies want them regulated but around, according to a WEGO Health survey.

Google slathers search ads in Facebook sauce

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Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.

Internet "Do not track" efforts could dash health data collection

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The White House wants a national "Do not track" policy - a digital version of the "Do not call" registry - and that's making marketing and advertising policy hands nervous.

Everyday Health moves aggressively into mobile apps

Everyday Health moves aggressively into mobile apps

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Everyday Health is going big on mobile, with 23 apps in six verticals, seeking advantage against its older competitor WebMD.

Sanofi-Aventis builds out diabetes social media presence

Sanofi-Aventis builds out diabetes social media presence

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Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.

Boehringer Ingelheim contest seeks COPD songs

Boehringer Ingelheim contest seeks COPD songs

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Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.

GSK and HGS put the 'us' in lupus, ahead of Benlysta FDA decision

GSK and HGS put the 'us' in lupus, ahead of Benlysta FDA decision

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GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

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Novo Nordisk is launching an online support program for diabetes patients, dubbed Cornerstones4Care, that promises patients one-stop shopping for diabetes information and product information.

Few patients look to pharma sites for health info, survey says

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Patients taking a medication and looking online for health information tend to avoid pharmaceutical company sites, according to an online survey conducted by Accenture.

Company news: Vibrant

Contextual advertising firm Vibrant reported 58% growth in pharmaceutical-related revenue in the third quarter.

Biogen Idec execs credit bolstered sales forces in Tysabri uptick

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Biogen Idec and Elan's MS drug Tysabri realized a 15% increase in US revenues during the third quarter (compared with 3Q 2009), a gain at least partially due to larger sales forces and increased patient assistance programs, according to Biogen Idec executives.

Novo launches new consumer ads for Victoza

Novo launches new consumer ads for Victoza

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Novo Nordisk launched a consumer campaign for Victoza, emphasizing the product's ability to bring down blood sugar levels and body weight in patients with type 2 diabetes. The campaign features print ads and a refurbished website, and marks the first consumer push for the brand since its approval in January.

Pfizer piles on Tylenol with Advil ads, website

Pfizer piles on Tylenol with Advil ads, website

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Pfizer took aim at J&J's Tylenol franchise with a campaign offering free Advil and urging consumers to clean out their medicine cabinets and trash recalled drugs.

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