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With online doctor quiz, edugaming dons lab coat

April 03, 2012

Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.
 

Industry group releases digital best practices

February 06, 2012

Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.
 

Consumers may be savvier, less fearful about online privacy and advertising than you think

October 27, 2011

Consumers are as worried about online privacy as they are about terrorism, but marketers tracking their surfing habits or mining their emails for insights is the least of their worries, according to a survey by McCann Truth Central.
 

Boehringer's Pharma-ville could salve industry's bad reputation

October 26, 2011

Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm.
 

Advertising as dating game: It's the brand.com where things get serious

October 05, 2011

A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers.
 

Lipitor.com gets Bad Ad slap for cross-promotion sans risk info

September 06, 2011

Pfizer's Lipitor website touted the efficacy of Caduet, Chantix and Norvasc but failed to balance those claims with risk info for the drugs, according to an "untitled letter" from FDA's Division of Drug Marketing, Advertising and Communication (DDMAC).
 

Facebook: pharmas must enable comments by August 15

May 24, 2011

Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC.
 

Social media gurus Gwee and Monseau move on to new jobs

May 12, 2011

Two of the drug industry's brightest minds in social media, Shwen Gwee and Marc Monseau, are changing jobs, with Gwee leaving Vertex for Edelman and Monseau exiting J&J to open his own firm.
 

FDA to probe website DTC risk/benefit presentation

April 28, 2011

The FDA announced plans to study online consumer advertising for prescription drugs in order to resolve "a number of questions surrounding how to achieve 'fair balance' in online DTC promotion.
 

AstraZeneca adds live chat option to Nexium, Crestor sites

April 27, 2011

Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.
 

Havas launches "#a11y" digital practice for disabilities market

April 05, 2011

Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.
 

Social media "power users" favor letting companies socialize, survey finds

April 05, 2011

Social media "power users" value interaction with healthcare companies want them regulated but around, according to a WEGO Health survey.
 

Google slathers search ads in Facebook sauce

March 31, 2011

Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.
 

Internet "Do not track" efforts could dash health data collection

March 17, 2011

The White House wants a national "Do not track" policy - a digital version of the "Do not call" registry - and that's making marketing and advertising policy hands nervous.
 

Everyday Health moves aggressively into mobile apps

March 15, 2011

Everyday Health is going big on mobile, with 23 apps in six verticals, seeking advantage against its older competitor WebMD.
 

Sanofi-Aventis builds out diabetes social media presence

February 16, 2011

Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.
 

Boehringer Ingelheim contest seeks COPD songs

January 31, 2011

Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.
 

GSK and HGS put the 'us' in lupus, ahead of Benlysta FDA decision

January 27, 2011

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.
 

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

January 19, 2011

Novo Nordisk is launching an online support program for diabetes patients, dubbed Cornerstones4Care, that promises patients one-stop shopping for diabetes information and product information.
 

Few patients look to pharma sites for health info, survey says

November 16, 2010

Patients taking a medication and looking online for health information tend to avoid pharmaceutical company sites, according to an online survey conducted by Accenture.
 

Company news: Vibrant

November 04, 2010

Contextual advertising firm Vibrant reported 58% growth in pharmaceutical-related revenue in the third quarter.
 

Biogen Idec execs credit bolstered sales forces in Tysabri uptick

October 28, 2010

Biogen Idec and Elan's MS drug Tysabri realized a 15% increase in US revenues during the third quarter (compared with 3Q 2009), a gain at least partially due to larger sales forces and increased patient assistance programs, according to Biogen Idec executives.
 

Novo launches new consumer ads for Victoza

October 21, 2010

Novo Nordisk launched a consumer campaign for Victoza, emphasizing the product's ability to bring down blood sugar levels and body weight in patients with type 2 diabetes. The campaign features print ads and a refurbished website, and marks the first consumer push for the brand since its approval in January.
 

Pfizer piles on Tylenol with Advil ads, website

October 06, 2010

Pfizer took aim at J&J's Tylenol franchise with a campaign offering free Advil and urging consumers to clean out their medicine cabinets and trash recalled drugs.
 

AstraZeneca site offers docs live chat with reps

October 04, 2010

AstraZeneca has launched a professional site for its Vimovo arthritis drug that features a live chat option.
 

Mia Hamm fronts GSK vaccine awareness effort

September 29, 2010

GlaxoSmithKline tapped soccer phenom Mia Hamm for a new vaccine awareness campaign promoting vaccines as an integral part of adult health. Hamm fronted a MedImmune/AstraZeneca flu vaccine awareness campaign last summer.
 

Pfizer clinical director calls for better understanding of e-patients

September 29, 2010

A senior Pfizer R&D executive is calling for clinical trials to make better use of the phenomenon of the "empowered e-patient" - but admits that highly interactive e-patients can pose challenges to the data collection process.
 

P&G, Somaxon deploy reps and e-detailing for Silenor launch

September 28, 2010

Proctor & Gamble and Somaxon Pharmaceuticals have deployed 215 reps in support of Silenor (doxepin), a newly approved sleep aid indicated for sleep maintenance. E-detailing programs will also launch this quarter.
 

About.com users find drug ads more helpful in 2010, survey says

September 09, 2010

Online drug ads are significantly more helpful this year, particularly with respect to side effect and safety information, according to an About.com survey of its users.
 

Two-for-one: Quadrant pairs journal titles for advertisers

August 24, 2010

Quadrant HealthCom united two titles - The Female Patient and OBG Management - under an alliance providing advertisers with a "ping-pong" opportunity for campaigns.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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