Ooga Labs to launch free encyclopedia

Share this article:
Medpedia, a free public website slated to launch by the end of 2008, hopes to offer the largest collaborative online encyclopedia of medicine.

The website, funded and managed by Ooga Labs, differs from Wikipedia in that prospective content contributors must apply with Medpedia in order to become editors. “Initially, editors will be limited to only MDs and PhDs,” explained James Currier, founder and chairman of Medpedia. “Editors will have to fill in an extensive profile, including credentials, which are easily verifiable,” he said. 

Medpedia's core will be comprised of a professional network, noted Currier, although anyone using the site can offer content suggestions or corrections, subject to editorial review. 

Medpedia plans to incorporate ads onto the site in the future, utilizing third-party ad networks such as Google's Ad Sense for text ad serving, acknowledged Currier. However, the site is not intended to be a “marketing bonanza,” and won't contain banners, for instance, he said. The site's users will be able to flag ads they deem inappropriate, at which time editors will review the ads, and potentially prevent them in the future, according to a statement. 

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.