Opinion

4 Ways To Market CAR-T Therapies

4 Ways To Market CAR-T Therapies

How should marketers position this new type of cancer therapy?

Agencies: If You're So Unique, Tell Us About It

Agencies: If You're So Unique, Tell Us About It

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Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.

Memo to New CEOs: Prioritize Diversity

Memo to New CEOs: Prioritize Diversity

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Management turnover has brought the opportunity to keep up the pressure.

4 Ways to Create Adherence Programs That Lead to Long-Term Change

4 Ways to Create Adherence Programs That Lead to Long-Term Change

How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?

Collaboration is Key When Solving Cardiovascular Disease

Collaboration is Key When Solving Cardiovascular Disease

There is a misperception in the U.S. that we have "conquered" heart disease and stroke, but the evidence shows that this is far from true.

6 Campaigns That Value the Visual

6 Campaigns That Value the Visual

HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.

Snubbing Intolerance: Frazier's Path Was Disengagement

Snubbing Intolerance: Frazier's Path Was Disengagement

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Merck CEO Kenneth Frazier's exit from a presidential manufacturing council may go down as one of the most principled stands by the CEO of a major U.S. company, let alone a drugmaker.

Digital Healthcare: Is It For Real?

Digital Healthcare: Is It For Real?

The coming digital revolution will change a lot of things, but I guarantee this: It won't replace the importance of the patient-physician relationship.

4 Ways to Execute a Point-of-Care Strategy That Works for Patients

4 Ways to Execute a Point-of-Care Strategy That Works for Patients

How can marketers ensure that patients and physicians aren't overwhelmed by these tactics?

Why Lions Health Awards Could Be Facing an Identity Crisis

Why Lions Health Awards Could Be Facing an Identity Crisis

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The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.

4 Ways to Communicate the Value of Specialty Drugs

4 Ways to Communicate the Value of Specialty Drugs

Beset by high prices and scientific complexity, how can marketers best communicate the value of specialty drugs?

4 Ways for Agencies to Sell Clients on Behavioral Marketing Programs

4 Ways for Agencies to Sell Clients on Behavioral Marketing Programs

How can agencies best entice clients to incorporate behavioral science into their marketing programs?

4 Ways to Create a Dialogue With Patients Without Costly Studies

4 Ways to Create a Dialogue With Patients Without Costly Studies

How can marketers incorporate patient feedback into their marketing strategies without expensive and time-consuming studies?

Healthcare Marketers: The Future is Personal

Healthcare Marketers: The Future is Personal

Nothing is more personal than an individual's health; the technology that will prove most effective will be solutions that are personal.

4 Ways Drugmakers Can Best Reach 'No-See' Docs

4 Ways Drugmakers Can Best Reach 'No-See' Docs

With rep access to physicians on the decline, what are the most effective non-personal promotional tactics marketers can use to connect with prescribers?

Allowing Off-Label Data Would Do More to Protect Public Health

Allowing Off-Label Data Would Do More to Protect Public Health

We should make off-label research publicly available in a non-promotional format to both healthcare professionals and patients.

4 Ways for Marketers To Differentiate Their Brands In The Rare-Disease Space

4 Ways for Marketers To Differentiate Their Brands In The Rare-Disease Space

Data analytics, relationship building, and improved patient support are the keys to differentiating your rare-disease drug brands, according to these four marketers.

How Can Marketers Best Unleash the Potential of Virtual Reality?

How Can Marketers Best Unleash the Potential of Virtual Reality?

Does virtual reality represent a new way for marketers to create immersive experiences — or is this just the industry's latest shiny object?

How Should Pharma Deploy Messaging in EHR Systems?

How Should Pharma Deploy Messaging in EHR Systems?

Pharma must be thoughtful in its approach and demonstrate value to be part of the EHR conversation.

What Can We Do About Patient Non-Adherence?

What Can We Do About Patient Non-Adherence?

It's been called "America's other drug problem."

Pharma Marketing as First Mover? Cannes Offers a Glimpse

Pharma Marketing as First Mover? Cannes Offers a Glimpse

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Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.

Hey Pharma—Chin Up, Fella!

Hey Pharma—Chin Up, Fella!

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The traditional line of attack is genuine and requires little in the way of spin—yet still, every time a Turing rears its head, it gets blown back in small and indigestible pieces.

Late-Phase Diabetes Research: Time To Get Onboard

Late-Phase Diabetes Research: Time To Get Onboard

If more physicians begin participating in late-phase research efforts—and work to educate patients about these opportunities—we can expect new innovations in treatment solutions to come more quickly to market.

Exploring the Opportunity For Halal In Healthcare

Exploring the Opportunity For Halal In Healthcare

There is an immediate need for greater education regarding halal and vaccines for Muslim consumers worldwide.

Is It Possible For Pharma To Be Truly Patient-centric?

Is It Possible For Pharma To Be Truly Patient-centric?

Although the industry wants to help patients get healthy - and wants to be a critical part in that process - there's a delicate balance to strike between selling product and achieving healthier outcomes.

A Patient Journey Isn't the Solution to Pharma Marketing—It's the Beginning

A Patient Journey Isn't the Solution to Pharma Marketing—It's the Beginning

We need to view the patient journey as a starting place for much deeper analysis.

Pharmanormal activities

Pharmanormal activities

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When Monique Levy, one of the most-level-headed analysts in the pharma industry, calls attention to a mysterious phenomenon, you listen.

Marketing at 24 Frames per Second

Marketing at 24 Frames per Second

Why healthcare brands need to start speaking in video, and how they can do it