OTC side effects prompt concerns

Share this article:

Consumers are paying attention to OTC side effects. A study by research firm Mintel indicates that 38% of consumers with gastrointestinal issues are worried about the impact some of these medications can have on health.

The firm noted that while antacid and laxative sales dropped 2.5% between 2011 and 2013, 29% of stomach-centric shoppers say they have adopted strategies such as eating more yogurt and fiber-rich foods to limit symptoms. Mintel health and wellness analyst Emily Krol said in a statement that brands can meet consumer concerns through strategies that position their products “as part of an overall healthy lifestyle.”

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?