OTC

Agencies embrace health, in bid to diversify beyond pharma

Agencies embrace health, in bid to diversify beyond pharma

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Healthcare networks instigated a broad set of changes in a grand embrace of non-pharma business that diversified revenue streams and took specialist agencies out of their comfort zones.

Excedrin acts fast to ease Mets fan's headache

Excedrin acts fast to ease Mets fan's headache

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Excedrin jumped at the chance to help relieve an angry fan's headache when he missed opening day of the New York Mets season due to train delays.

Bayer creates 'everyday hero' campaign for aspirin

Bayer creates 'everyday hero' campaign for aspirin

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The drugmaker worked with creative agency BBDO and PR firm Marina Maher Communications to develop the campaign.

Five things for pharma marketers to know: Monday, February 13, 2016

Five things for pharma marketers to know: Monday, February 13, 2016

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Sanofi to sell five OTC drugs to Ipsen; Teva reports 33% revenue growth in Q4; Regeneron issued subpoena about support of nonprofits

Day 2 at JP Morgan: Change is coming, but which drugmakers will stay on top?

Day 2 at JP Morgan: Change is coming, but which drugmakers will stay on top?

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J&J's CEO may be right. Customers of all kinds are demanding change.

Why Excedrin embraced the headache of a contentious election season

Why Excedrin embraced the headache of a contentious election season

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Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September.

Is This the End of Agency Diversification?

Is This the End of Agency Diversification?

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DTC and OTC/wellness can borrow from mainstream consumer shops. Professional marketing may pose a tougher sell.

Langland's Andrew Spurgeon on Simplicity in Ads

Langland's Andrew Spurgeon on Simplicity in Ads

Spurgeon on finding simplicity in Procter & Gamble's "The Boy Raised by Goats" and a moving campaign about disabilities.

Five things for pharma marketers to know: Thursday, December 31, 2015

Five things for pharma marketers to know: Thursday, December 31, 2015

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Generic Nexium will be blue; researcher says scientific papers should be anonymous; patients with health insurance still struggle to cover the costs of drugs

Pfizer ends bid for OTC Lipitor

Pfizer ends bid for OTC Lipitor

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The drugmaker told investors that the actual-use trial failed to meet the primary objectives.