GlaxoSmithKline got help from British olympian Rebecca Romero in unfurling new signage at its London headquarters today. The sign plays up Glaxo's commitment to keeping the 2012 London Olympic and Paralympic Games drug free.
Pfizer Consumer Healthcare is launching an Advil line extension with a contest to win a personal shopper for "Black Friday," the Friday after Thanksgiving, when bargain-hunting holiday shoppers pack stores.
Novo Nordisk recruited actress Olympia Dukakis and her husband, actor Louis Zorich, for a diabetes awareness PSA debuting in New York City taxis next month.
If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.
The AIDS Healthcare Foundation launched a billboard, online and radio campaign encouraging Angelenos to get tested.
Kinetic, the outdoor media agency, has launched a healthcare practice.
Outdoor and place-based advertising are increasingly employed to market prescription drugs. When and how should marketers use out-of-home advertising to promote Rx brands, and what kind of ROI should they expect?
Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.