Outdoor

Glaxo signage touts firm's drug-testing role in '12 Games

Marc Iskowitz September 07, 2011

GlaxoSmithKline got help from British olympian Rebecca Romero in unfurling new signage at its London headquarters today. The sign plays up Glaxo's commitment to keeping the 2012 London Olympic and Paralympic Games drug free.

Pfizer hypes Advil line extension with TV ad, personal shopper offer

Matthew Arnold November 17, 2010

Pfizer Consumer Healthcare is launching an Advil line extension with a contest to win a personal shopper for "Black Friday," the Friday after Thanksgiving, when bargain-hunting holiday shoppers pack stores.

Dukakis stars in Novo Nordisk diabetes awareness PSAs

Matthew Arnold October 14, 2009

Novo Nordisk recruited actress Olympia Dukakis and her husband, actor Louis Zorich, for a diabetes awareness PSA debuting in New York City taxis next month.

Last chance to grab glory

June 04, 2009

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

AHF billboards aim to roll back HIV uptick

Matthew Arnold February 23, 2009

The AIDS Healthcare Foundation launched a billboard, online and radio campaign encouraging Angelenos to get tested.

Kinetic launches healthcare practice

Matthew Arnold May 01, 2007

Kinetic, the outdoor media agency, has launched a healthcare practice.

Exploring alternate media avenues

Marc Iskowitz January 01, 2007

Outdoor and place-based advertising are increasingly employed to market prescription drugs. When and how should marketers use out-of-home advertising to promote Rx brands, and what kind of ROI should they expect?

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.