Outdoor

Glaxo signage touts firm's drug-testing role in '12 Games

Glaxo signage touts firm's drug-testing role in '12 Games

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GlaxoSmithKline got help from British olympian Rebecca Romero in unfurling new signage at its London headquarters today. The sign plays up Glaxo's commitment to keeping the 2012 London Olympic and Paralympic Games drug free.

Pfizer hypes Advil line extension with TV ad, personal shopper offer

Pfizer hypes Advil line extension with TV ad, personal shopper offer

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Pfizer Consumer Healthcare is launching an Advil line extension with a contest to win a personal shopper for "Black Friday," the Friday after Thanksgiving, when bargain-hunting holiday shoppers pack stores.

Dukakis stars in Novo Nordisk diabetes awareness PSAs

Dukakis stars in Novo Nordisk diabetes awareness PSAs

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Novo Nordisk recruited actress Olympia Dukakis and her husband, actor Louis Zorich, for a diabetes awareness PSA debuting in New York City taxis next month.

Last chance to grab glory

Last chance to grab glory

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

AHF billboards aim to roll back HIV uptick

AHF billboards aim to roll back HIV uptick

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The AIDS Healthcare Foundation launched a billboard, online and radio campaign encouraging Angelenos to get tested.

Kinetic launches healthcare practice

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Kinetic, the outdoor media agency, has launched a healthcare practice.

Exploring alternate media avenues

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Outdoor and place-based advertising are increasingly employed to market prescription drugs. When and how should marketers use out-of-home advertising to promote Rx brands, and what kind of ROI should they expect?

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