Vicks had an estimated national TV ad spend of $15.1 million and received most of its impressions SOV from CBS, in particular its college football broadcasts.
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Overall, Skyrizi had 3.1 billion impressions and an estimated national TV ad spend of $45.6 million, which was the highest among the top 10 pharma brands.
Dupixent returns as top Rx, OTC brand for September
This is a return to the top of the leaderboard for Skyrizi, which is always in the running for the Rx and OTC pharma brand crown but has only been ranked first on a monthly basis once this year.
This is the first nonprescription version of naloxone available as a critical overdose reversal tool in the ongoing, multi-decade opioid and fentanyl crisis.
Dupixent tops Rx, OTC pharma brands for third consecutive month