http://www.mmm-online.com/from-brand-incites/author/1393/ Latest articles by From Brand Incites from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Social listening can be a great source of information—if you know the right way to listen. Here are 5 free tools to help you get a handle on how your brand is coming across via social media. http://www.mmm-online.com/what-are-people-saying-about-your-brand/article/281644/ Thu, 04 Apr 2013 04:00:00 GMT Social listening can be a great source of information—if you know the right way to listen. Here are 5 free tools to help you get a handle on how your brand is coming across via social media. MMM Don Draper and his associates may have played by a different set of rules than those faced by today's advertising industry, but some things have stayed the same—and will remain forever unchanged http://www.mmm-online.com/marketing-like-mad-men/article/286408/ Thu, 28 Mar 2013 13:15:51 GMT Don Draper and his associates may have played by a different set of rules than those faced by today's advertising industry, but some things have stayed the same—and will remain forever unchanged MMM Convincing and persuading are both powerful tools that get your message across to your audience. Here's why you should use them both. http://www.mmm-online.com/persuade-versus-convince/article/284825/ Mon, 18 Mar 2013 15:22:06 GMT Convincing and persuading are both powerful tools that get your message across to your audience. Here's why you should use them both. MMM Surrendering to the Tango—or just to the world around you—can open up the pathway to great ideas. http://www.mmm-online.com/the-tango-lesson/article/283035/ Tue, 05 Mar 2013 17:03:22 GMT Surrendering to the Tango—or just to the world around you—can open up the pathway to great ideas. MMM If you're promoting an orphan drug, here are some reasons why patients and caregivers should be a central part of the strategy for your brand. http://www.mmm-online.com/5-reasons-to-employ-a-patient-focused-strategy/article/280459/ Thu, 14 Feb 2013 19:35:16 GMT If you're promoting an orphan drug, here are some reasons why patients and caregivers should be a central part of the strategy for your brand. MMM In a world with so many things competing for our attention, it can be hard to keep a single-minded focus on the task at hand. Here are some tips to help you weed out the clutter and stay on track. http://www.mmm-online.com/5-ways-to-get-your-focus-back/article/278955/ Mon, 04 Feb 2013 18:23:05 GMT In a world with so many things competing for our attention, it can be hard to keep a single-minded focus on the task at hand. Here are some tips to help you weed out the clutter and stay on track. MMM Why setting aside the time to review projects in their early stages can save time and money later on—as well as ensure that the creative you've envisioned is the creative you'll get http://www.mmm-online.com/ready-set-sketch/article/276817/ Mon, 21 Jan 2013 17:11:36 GMT Why setting aside the time to review projects in their early stages can save time and money later on—as well as ensure that the creative you've envisioned is the creative you'll get MMM Sure, User Experience (UX) is important. But don't let it get in the way of building memorable brand images. http://www.mmm-online.com/calling-a-bit-of-bs-on-ux/article/275814/ Fri, 11 Jan 2013 19:53:42 GMT Sure, User Experience (UX) is important. But don't let it get in the way of building memorable brand images. MMM True brand engagement may well be the single most important element of a brand's success. Here's how to make sure your brand makes that engagement in the right way—and with the right people. http://www.mmm-online.com/the-secret-brand-ingredient/article/272858/ Mon, 17 Dec 2012 05:00:00 GMT True brand engagement may well be the single most important element of a brand's success. Here's how to make sure your brand makes that engagement in the right way—and with the right people. MMM Whether you're getting ready to launch your first product or refresh your existing campaign, knowing a few things about purchasing creative imagery will go far in protecting the identity of your brand. http://www.mmm-online.com/get-the-skinny-on-stock-photography/article/248215/ Mon, 10 Dec 2012 15:00:00 GMT Whether you're getting ready to launch your first product or refresh your existing campaign, knowing a few things about purchasing creative imagery will go far in protecting the identity of your brand. MMM