http://www.mmm-online.com/ben-comer/author/218/ Latest articles by Ben Comer from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Alvaro Alonso, a physician at UMass Memorial Medical Center, won $2,500 for his case video, titled Brainstem Rescue. http://www.mmm-online.com/doctors-submit-cases-online/article/199743/ Tue, 15 Mar 2011 21:31:00 GMT Alvaro Alonso, a physician at UMass Memorial Medical Center, won $2,500 for his case video, titled Brainstem Rescue. MMM Intellisphere launched an oncology news and information site--OncLive.com--on March 15, and changed the title of its Oncology Net Guide print journal to OncLive. http://www.mmm-online.com/intellisphere-launches-onclivecom/article/199742/ Tue, 15 Mar 2011 21:29:00 GMT Intellisphere launched an oncology news and information site--OncLive.com--on March 15, and changed the title of its Oncology Net Guide print journal to OncLive. MMM Forest Labs will acquire Clinical Data for $1.2 billion, and expand its primary care sales forces in preparation for the launch of Viibryd (vilazodone HCI), executives said in a conference call. http://www.mmm-online.com/forest-labs-to-acquire-clinical-data-add-reps-for-launch/article/199739/ Tue, 15 Mar 2011 21:25:00 GMT Forest Labs will acquire Clinical Data for $1.2 billion, and expand its primary care sales forces in preparation for the launch of Viibryd (vilazodone HCI), executives said in a conference call. MMM Savient Pharmaceuticals launched Krystexxa, an orphan drug for chronic gout, and deployed a mix of sales reps, education specialists and business managers to help expedite reimbursement from payers. http://www.mmm-online.com/savient-focusing-on-reimbursement/article/199738/ Tue, 15 Mar 2011 21:23:00 GMT Savient Pharmaceuticals launched Krystexxa, an orphan drug for chronic gout, and deployed a mix of sales reps, education specialists and business managers to help expedite reimbursement from payers. MMM Health Union, an online health information and social media company, announced the launch of its first website --Migraine.com--intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers." http://www.mmm-online.com/ex-gsk-marketer-unveils-migraine-consumer-site/article/199729/ Tue, 15 Mar 2011 21:06:00 GMT Health Union, an online health information and social media company, announced the launch of its first website --Migraine.com--intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers." MMM Sally Field's winsome smile may have helped to curb declining sales of Roche's Boniva in 2010, but it didn't carry the drug past Warner Chilcott's Actonel, despite a substantially higher DTC spend. http://www.mmm-online.com/roche-maintained-dtc-spending-on-boniva-while-competitors-cut-back/article/197507/ Thu, 03 Mar 2011 18:22:11 GMT Sally Field's winsome smile may have helped to curb declining sales of Roche's Boniva in 2010, but it didn't carry the drug past Warner Chilcott's Actonel, despite a substantially higher DTC spend. MMM Savient Pharmaceuticals launched Krystexxa (pegloticase), an orphan drug for chronic gout, on Monday, and deployed a mix of sales reps, education specialists and business managers to help expedite reimbursement from payers, executives said on a conference call. http://www.mmm-online.com/savient-focuses-on-reimbursement-for-krystexxa-launch/article/197319/ Tue, 01 Mar 2011 18:31:09 GMT Savient Pharmaceuticals launched Krystexxa (pegloticase), an orphan drug for chronic gout, on Monday, and deployed a mix of sales reps, education specialists and business managers to help expedite reimbursement from payers, executives said on a conference call. MMM Health Union, an online health information and social media company, announced the launch of its first website -- Migraine.com -- intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers." Health Union was co-founded last August by Tim Armand, most recently an executive product director for Avandia at GlaxoSmithKline. http://www.mmm-online.com/ex-gsk-marketer-launches-migraine-consumer-site/article/197296/ Tue, 01 Mar 2011 15:19:23 GMT Health Union, an online health information and social media company, announced the launch of its first website -- Migraine.com -- intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers." Health Union was co-founded last August by Tim Armand, most recently an executive product director for Avandia at GlaxoSmithKline. MMM Forest Labs will acquire Clinical Data for $1.2 billion, and expand its primary care sales forces in preparation for the launch of Viibryd (vilazodone HCI), executives said in a call this morning. http://www.mmm-online.com/forest-labs-to-acquire-clinical-data-add-reps-for-viibryd-launch/article/196795/ Tue, 22 Feb 2011 19:37:49 GMT Forest Labs will acquire Clinical Data for $1.2 billion, and expand its primary care sales forces in preparation for the launch of Viibryd (vilazodone HCI), executives said in a call this morning. MMM FDA broadened the indication on Allergan's Lap-Band to include obese adults with a body mass index of 30 to 40 and at least one obesity-related comorbid condition, such as diabetes, heart disease or gallstones. The expanded indication brings an estimated 37 million Americans into eligibility for the gastric band, according to a company statement. http://www.mmm-online.com/allergans-lap-band-picks-up-expanded-indication/article/196551/ Thu, 17 Feb 2011 20:26:50 GMT FDA broadened the indication on Allergan's Lap-Band to include obese adults with a body mass index of 30 to 40 and at least one obesity-related comorbid condition, such as diabetes, heart disease or gallstones. The expanded indication brings an estimated 37 million Americans into eligibility for the gastric band, according to a company statement. MMM