http://www.mmm-online.com/matthew-arnold/author/73/ Latest articles by Matthew Arnold from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. http://www.mmm-online.com/pharmas-are-cool-with-youtube-but-fear-twitter/article/293534/ Wed, 15 May 2013 19:44:39 GMT Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. MMM Driven by consolidation in the healthcare industry, J&J is reuniting Ethicon, Inc. and Ethicon Endo-Surgery to present surgeons and health systems with a single face. http://www.mmm-online.com/jj-consolidates-rebrands-ethicon-units/article/292544/ Wed, 08 May 2013 19:27:33 GMT Driven by consolidation in the healthcare industry, J&J is reuniting Ethicon, Inc. and Ethicon Endo-Surgery to present surgeons and health systems with a single face. MMM The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. http://www.mmm-online.com/docs-havent-mellowed-on-dtc-snap-poll-suggests/article/291567/ Wed, 01 May 2013 18:18:45 GMT The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. MMM News on Saatchi & Saatchi Wellness, Omincom, Ogilvy CommonHealth, WholeView and ApotheCom Group http://www.mmm-online.com/agency-business-briefs-may-2013/article/290092/ Wed, 01 May 2013 04:00:00 GMT News on Saatchi & Saatchi Wellness, Omincom, Ogilvy CommonHealth, WholeView and ApotheCom Group MMM Mike Kaufman, Executive sponsor, Women's Initiative Network, Cardinal Health http://www.mmm-online.com/headliner-mike-kaufmann-cardinal-health/article/290371/ Wed, 01 May 2013 04:00:00 GMT Mike Kaufman, Executive sponsor, Women's Initiative Network, Cardinal Health MMM Athenahealth has wasted little time in putting its mark on Epocrates http://www.mmm-online.com/m3-lands-ex-epocrates-research-head-others/article/290071/ Wed, 01 May 2013 04:00:00 GMT Athenahealth has wasted little time in putting its mark on Epocrates MMM Pfizer is partnering with YMCA of the USA for a wellness campaign targeting boomers http://www.mmm-online.com/pfizer-ymca-target-boomers/article/290068/ Wed, 01 May 2013 04:00:00 GMT Pfizer is partnering with YMCA of the USA for a wellness campaign targeting boomers MMM Weber Shandwick is launching a high-science shop, dubbed Element Scientific Communications http://www.mmm-online.com/weber-shandwick-goes-high-science-with-specialty-shop/article/290091/ Wed, 01 May 2013 04:00:00 GMT Weber Shandwick is launching a high-science shop, dubbed Element Scientific Communications MMM The White House has released its proposed budget for the 2014 fiscal year, and while it gives a modest boost to Health and Human Services, it also seeks to extract more cost savings from pharmas. http://www.mmm-online.com/white-house-budget-would-cost-pharmas/article/289873/ Wed, 01 May 2013 04:00:00 GMT The White House has released its proposed budget for the 2014 fiscal year, and while it gives a modest boost to Health and Human Services, it also seeks to extract more cost savings from pharmas. MMM Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to keep their old page designs, the new format is inspiring anxiety. http://www.mmm-online.com/youtube-updates-spur-pharma-fears/article/289989/ Wed, 01 May 2013 04:00:00 GMT Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to keep their old page designs, the new format is inspiring anxiety. MMM