http://www.mmm-online.com/warren-ross/author/77/ Latest articles by Warren Ross from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Call it the law of unintended consequences or the perfect storm or a bad hair day or any other cliché you can think of, but as 2009 came to a close we once again faced a cluster of bad news for the pharma industry. http://www.mmm-online.com/the-pharma-pr-dilemma/article/164513/ Mon, 15 Feb 2010 17:50:00 GMT Call it the law of unintended consequences or the perfect storm or a bad hair day or any other cliché you can think of, but as 2009 came to a close we once again faced a cluster of bad news for the pharma industry. MMM American consumers are used to warranties. If you buy a TV set and it stops working within a specified time, you can ask for a replacement or to have it fixed. http://www.mmm-online.com/warranties-for-healthcare/article/160450/ Wed, 16 Dec 2009 17:12:00 GMT American consumers are used to warranties. If you buy a TV set and it stops working within a specified time, you can ask for a replacement or to have it fixed. MMM Mr. Ross, when you headed KPR Informedia, did you submit articles to medical journals that were ghostwritten? http://www.mmm-online.com/death-of-the-public-option/article/156589/ Thu, 15 Oct 2009 04:00:00 GMT Mr. Ross, when you headed KPR Informedia, did you submit articles to medical journals that were ghostwritten? MMM Pharma and biotech companies are competing to have enough vaccine on hand for the next swine flu (H1N1) outbreak. They missed the one last winter and spring, and their response has uniformly been: We'll be ready next time. http://www.mmm-online.com/is-pharma-ready-this-time/article/147782/ Fri, 14 Aug 2009 19:29:00 GMT Pharma and biotech companies are competing to have enough vaccine on hand for the next swine flu (H1N1) outbreak. They missed the one last winter and spring, and their response has uniformly been: We'll be ready next time. MMM What the FDA euphemistically calls "guidances" are usually received by industry with something less than cheers. Despite the name, the guidances are often perceived as directives to be ignored at your peril. http://www.mmm-online.com/latest-fda-guidance-may-require-copy-testing/article/139053/ Mon, 15 Jun 2009 15:12:00 GMT What the FDA euphemistically calls "guidances" are usually received by industry with something less than cheers. Despite the name, the guidances are often perceived as directives to be ignored at your peril. MMM Again and again you see the statement that information technology will not only avoid medication errors but stop (or even reverse) the upward trend of healthcare costs. http://www.mmm-online.com/the-magic-of-it/article/131652/ Wed, 15 Apr 2009 18:06:00 GMT Again and again you see the statement that information technology will not only avoid medication errors but stop (or even reverse) the upward trend of healthcare costs. MMM As of the first of the year the Pharmaceutical Research and Manufacturers of America (PhRMA code) forbade the distribution of such goodies as pens or mugs with product logos. http://www.mmm-online.com/the-dilemma-of-the-pens/article/127946/ Tue, 17 Feb 2009 01:33:00 GMT As of the first of the year the Pharmaceutical Research and Manufacturers of America (PhRMA code) forbade the distribution of such goodies as pens or mugs with product logos. MMM I remember the pleasure I took in watching my children learn to climb stairs. http://www.mmm-online.com/good-job/article/126462/ Thu, 15 Jan 2009 21:06:00 GMT I remember the pleasure I took in watching my children learn to climb stairs. MMM No, not that kind of rehab. On October 4 I had a stroke. http://www.mmm-online.com/notes-from-rehab/article/121628/ Sat, 15 Nov 2008 15:27:00 GMT No, not that kind of rehab. On October 4 I had a stroke. MMM Disclosure: My father and mother were both physicians so I obviously have a pro-doctor bias. http://www.mmm-online.com/pens-and-doughnuts/article/120176/ Mon, 13 Oct 2008 16:27:00 GMT Disclosure: My father and mother were both physicians so I obviously have a pro-doctor bias. MMM