http://www.mmm-online.com/dan-mckillen/author/80/ Latest articles by Dan McKillen from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web. http://www.mmm-online.com/web-watch-interactive-video-advertising-will-become-the-standard/article/127954/ Tue, 17 Feb 2009 02:17:00 GMT Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web. MMM One definition of being crazy is to continue to do the same thing but to expect a different result. http://www.mmm-online.com/web-watch-pharma-marketers-should-look-past-detailing-to-physicians/article/126463/ Thu, 15 Jan 2009 21:11:00 GMT One definition of being crazy is to continue to do the same thing but to expect a different result. MMM What's in store for the online health business for 2009? I asked three industry thought leaders to share their views http://www.mmm-online.com/web-watch/article/123241/ Mon, 15 Dec 2008 16:32:00 GMT What's in store for the online health business for 2009? I asked three industry thought leaders to share their views MMM It seems like there are thousands of web communities online these days. http://www.mmm-online.com/web-watch/article/121632/ Sat, 15 Nov 2008 15:54:00 GMT It seems like there are thousands of web communities online these days. MMM Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health. http://www.mmm-online.com/web-watch/article/120181/ Mon, 13 Oct 2008 16:38:00 GMT Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health. MMM Physicians are busy. http://www.mmm-online.com/web-watch/article/118590/ Fri, 12 Sep 2008 15:10:00 GMT Physicians are busy. MMM Search continues to gain ground on email as the killer app on the Internet. http://www.mmm-online.com/web-watch/article/116146/ Mon, 18 Aug 2008 17:08:00 GMT Search continues to gain ground on email as the killer app on the Internet. MMM Most companies have not evolved their marketing strategies to keep pace with the magnitude of evolution we're seeing in how physicians gather information to make clinical decisions. http://www.mmm-online.com/web-watch/article/113103/ Mon, 14 Jul 2008 18:11:00 GMT Most companies have not evolved their marketing strategies to keep pace with the magnitude of evolution we're seeing in how physicians gather information to make clinical decisions. MMM The Internet has become the ultimate disruptive medium. http://www.mmm-online.com/web-watch/article/111886/ Tue, 01 Jul 2008 17:45:00 GMT The Internet has become the ultimate disruptive medium. MMM The long tail of the Internet has been mentioned a few times in this column over the past few years. The long tail actually refers to all the people and businesses near the tail end of the Internet food chain that make money by leveraging what the Internet has to offer, in a million different ways. http://www.mmm-online.com/web-watch/article/110757/ Sun, 01 Jun 2008 21:11:00 GMT The long tail of the Internet has been mentioned a few times in this column over the past few years. The long tail actually refers to all the people and businesses near the tail end of the Internet food chain that make money by leveraging what the Internet has to offer, in a million different ways. MMM