http://www.mmm-online.com/richard-vanderveer/author/81/ Latest articles by Richard Vanderveer from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no "External drivers" can have a significant impact on determining the answer to your marketing question http://www.mmm-online.com/vantage-point-another-look-at-marketing-data/article/285600/ Mon, 01 Apr 2013 04:00:00 GMT "External drivers" can have a significant impact on determining the answer to your marketing question MMM http://www.mmm-online.com/ddr-on-dtc-relpax/article/251547/ Wed, 01 Aug 2012 04:00:00 GMT MMM Most stakeholders have little or no knowledge of the Act's 1,500 pages of specifics or their implications http://www.mmm-online.com/vantage-point-the-affordable-care-act/article/251637/ Wed, 01 Aug 2012 04:00:00 GMT Most stakeholders have little or no knowledge of the Act's 1,500 pages of specifics or their implications MMM As we consider the role of social media in healthcare marketing, there is likely no other measure more important than "clout." http://www.mmm-online.com/vantage-point-the-role-of-social-media/article/233734/ Sun, 01 Apr 2012 04:00:00 GMT As we consider the role of social media in healthcare marketing, there is likely no other measure more important than "clout." MMM Over the last few months, I've been thinking a lot about trends in pharmaceutical marketing research. http://www.mmm-online.com/vantage-point/article/208663/ Fri, 15 Jul 2011 16:17:00 GMT Over the last few months, I've been thinking a lot about trends in pharmaceutical marketing research. MMM I've had an epiphany! I have come to believe that much of pharma marketing research is conducted with the wrong respondents. http://www.mmm-online.com/vantage-point/article/199692/ Tue, 15 Mar 2011 18:08:00 GMT I've had an epiphany! I have come to believe that much of pharma marketing research is conducted with the wrong respondents. MMM Looking back at the pharmaceutical marketing research professional conferences I have attended in 2010, I am sensing a bit of schizophrenia in the focus of our profession. http://www.mmm-online.com/vantage-point/article/191746/ Mon, 15 Nov 2010 20:58:00 GMT Looking back at the pharmaceutical marketing research professional conferences I have attended in 2010, I am sensing a bit of schizophrenia in the focus of our profession. MMM Summer is a good time to rethink the fundamentals of our profession, to gather new ideas for making our work more exciting and relevant, and to decide how to put them into action when we shake the sand out of our shoes and return to our desks. http://www.mmm-online.com/vantage-point/article/175968/ Thu, 15 Jul 2010 14:31:00 GMT Summer is a good time to rethink the fundamentals of our profession, to gather new ideas for making our work more exciting and relevant, and to decide how to put them into action when we shake the sand out of our shoes and return to our desks. MMM For years, healthcare marketing research has begun with a proposal and ended with a final report containing "conclusions" and "recommendations." http://www.mmm-online.com/vantage-point-new-era-of-marketing-research/article/164611/ Mon, 15 Feb 2010 16:02:00 GMT For years, healthcare marketing research has begun with a proposal and ended with a final report containing "conclusions" and "recommendations." MMM http://www.mmm-online.com/vantage-point-pmrg/article/158804/ Fri, 13 Nov 2009 22:17:00 GMT MMM